lululemon Senior Manager, Retail Brand Experience, Global Franchise
- Develop franchise market insights and trends to influence global and regional (EMEA) product presentation and storytelling strategies.
- Oversee franchise RBE calendars, ensuring alignment with global and regional priorities, while supporting partners with their long-term business goals.
- Adapt global and regional RBE campaigns to deliver market- relevant, high-quality executional plans.
- Develop new creative strategies and pilot initiatives in partnership with franchise business stakeholders.
- Provide senior-level direction and feedback to franchise partners to ensure consistent, high-quality execution
- Collaborate with Marketing, Product and Retail partners to define product priorities and coach the franchise team on executional opportunities.
- Provide senior-level guidance to franchise teams on how to adapt global and EMEA visual merchandising and styling strategies to their local market.
- Oversee mannequin styling direction across the franchise fleet, ensuring product presentation reflects brand standards and seasonal priorities.
- Lead the development of in-market and virtual training strategies.
- Partner with store design and product teams to define guest journeys, layouts and zoning for new store openings and refurbishments.
- Influence regional KPIs including sell-through, guest sentiment, educator sentiment and brand familiarity, using insights to guide team priorities.
- Lead, inspire, and develop a high-performing team, setting a clear vision and ambitious standards that drive the brand forward across all franchise markets.
- Champion innovation and accountability, fostering deep cross-functional collaboration and empowering the team to challenge norms, unlock newopportunities, and continuously raise the bar for brand expression across the franchise fleet.
- Strategically prioritise and direct workload, ensuring resources are aligned to the highest-impact initiatives while setting the team up for success in delivering against both commercial goals and brand ambition.
- 10 years+ experience leading visual merchandising within premium retail (sports apparel preferred), driving elevated brand expression across markets.
- Skilled in partnering with and influencing franchise teams, elevating standards and execution globally.
- Proven ability to create and scale VM strategies and tools, enabling consistent, high-impact execution across franchise teams.
- Strong aesthetic and trend leadership, translating brand vision into forward-thinking retail experiences.
- Track record of driving consumer and commercial impact, balancing innovation with brand integrity.
- Experienced people leader, building and inspiring high-performing, accountable teams.
- Highly effective communicator and influencer, aligning stakeholders and driving decisions.
- Global mindset with cultural awareness; able to lead across diverse markets.
- Willingness to travel (domestic and international) and work on the retail floor
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