Creative Director

About us:

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for a Creative Produ cer to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

About the role:

We are looking for a Creative Producer to join our marketing and growth team. This role is ideal for someone who sits at the intersection of creativity and strategy — someone who can transform market insights into high-performing ad concepts for language learning audiences.

The Creative Producer will be responsible for driving the development of ad creatives from concept to delivery, working closely with designers, creators, and marketers.

Main deliverables will be preparing briefs and making sure our designer team hits their commitment of creatives in our iteration stream.

Creative Brief Development

Create detailed and structured creative briefs for the design team that include both existing working assets and new creative directions based on market research.

Analyse current ad performance, competitors, and platform trends to identify fresh visual and conceptual approaches.

Clearly communicate objectives, references, and creative guidelines to ensure alignment and efficiency in production.

Creative Coordination & Production

Help coordinate the full creative production process with internal designers and content creators.

Conduct market and competitor research to identify new creative trends, hooks, and storytelling formats.

Support the ideation and execution of high performing ad campaigns, ensuring brand alignment and creative excellence.

Market Understanding & Strategic Insight

Maintain a strong understanding of user acquisition (UA) strategies and performance metrics.

Stay updated on trends in the language learning market, audience behaviors, and platform dynamics (Meta, TikTok, YouTube, etc.).

Use data and testing results to iterate and improve creative performance.

What we are looking for from you:

2+ years of experience in creative production, performance marketing, or content strategy (preferably in a digital or app-based environment).

Strong communication and organizational skills — able to manage multiple creative projects simultaneously.

Experience collaborating with designers, video editors, and content creators.Familiarity with paid social platforms and creative best practices for ads.

Analytical mindset with a curiosity for performance data and creative testing.

Passion for language learning, education, or consumer apps is a strong plus.

It would be great if you have:

Experience working with AI tools for creative ideation or production.

Hands on experience creating video briefs or storyboards.

Prior exposure to A/B testing ad creatives or performance dashboards.

Why should you join Praktika:

We expect dedication and hard work but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

• Top tier salary to match your top tier skills
• Equity that grows with your impact: Equity growth via stock options
• 26 days holidays plus bank holidays. (34 days per year)
• Yearly off-sites: Last year was in Dubai!
• Health and wellness benefits to support your overall well being through Safetywing
• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools
• Annual educational budget of up to $1,000

We will provide you with feedback throughout the interview process.