Campaign Marketing Specialist

About Pole Star:
As the leader in maritime intelligence, Pole Star empowers better decision-making and protects clients’ business interests, assets, seafarers, vessels, cargo, infrastructure, investments, profitability, and reputation - through provision of high-performance, cyber-secure solutions underpinned by immense service and constant technological innovation. We have offices in London, USA, Singapore, Hong Kong and Panama, alongside presence in Australia. Teams are made up of over 19 nationalities, speaking 25 different languages.

The Opportunity:

We are seeking a Campaign Marketing Specialist to join our Demand Generation team. Reporting directly to the Head of Marketing, this role will be responsible for developing and executing targeted campaigns that leverage our most valuable content, whitepapers, case studies, and use cases.

Working alongside the Content Marketing Manager, you will help write and refine these cornerstone assets before activating them through email campaigns, account-based marketing (ABM), and webinars. You will collaborate closely with Performance Marketing Manager to ensure campaigns are fully integrated across channels, aligned with strategy, and driving measurable impact.

This is a hybrid role that blends content creation with campaign execution, designed for someone who enjoys both writing compelling B2B content and orchestrating multi-channel campaigns that generate results.

Responsibilities:

Content Collaboration

• Partner with the Content Marketing Manager to co-create whitepapers, case studies, and use cases.
• Ensure content is customer-focused, engaging, and aligned with strategic business objectives.

Campaign Development & Execution

• Plan and deliver email marketing campaigns that nurture leads and drive engagement with content assets.
• Build and execute targeted ABM campaigns tailored to industries, strategic accounts, or specific lines of business
• Manage the end-to-end process of webinars linked to content themes, from planning and promotion to execution and follow-up.

Cross-Functional Collaboration

• Collaborate with the Performance Marketing Manager to amplify campaigns through paid media and other digital channels.
• Partner with sales and product teams to ensure campaigns are relevant, targeted, and sales-ready.

Measurement & Optimisation

• Track campaign performance, including engagement rates, pipeline influence, and lead conversions.
• Report insights and optimise future campaigns to maximise ROI.

Required Skills:

• Proven experience in B2B marketing, ideally in campaign management, ABM, or demand generation.
• Strong writing and editing skills, with experience producing or adapting long-form content such as whitepapers and case studies
• Hands-on experience with email marketing, lead nurture flows and webinar platforms (HubSpot and Zoom Webinar)
• Understanding of ABM strategies and prospect contact list creation tools (Zoominfo / Cognism).
• Experience planning, promoting, and executing webinars.
• Strong project management and organisational skills with the ability to manage multiple campaigns simultaneously.
• Collaborative mindset with strong communication and stakeholder management skills.
• Analytical mindset with the ability to interpret campaign data and optimise performance.
  

Additional Skills:

• Experience working closely with sales teams on ABM or targeted campaigns.
• Familiarity with HubSpot for campaign automation, lead nurturing and reporting
• Experience developing compelling informational content and understanding of SEO, paid media, and performance marketing best practices
• Background in B2B SaaS, maritime, or other complex industries (a plus, not required).

Education/Certifications:

Bachelor’s degree preferred

Employee Benefits:

• Hybrid/Flexible working
• Flexible Benefits Package Including:
  • Private healthcare. Dental, Optical
  • Salary sacrifice schemes
  • Gym and wellness programs
  • Childcare
  • Income protection, critical illness etc…
  • Prepaid Card for those little extra gifts (up to £200 per year) for special moments

• Life insurance, company funded to 3x salaryDiscretionary Bonus
• Employee assistance program
• 25 days annual leave
• 5 wellness days
• Up to a 5% matching pension
• Refer-a-friend recruitment bonus
• Unlimited learning and development opportunities