Senior Product Marketing Specialist

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

The team:

Information System/Information Technology Product Marketing provides internally facing, corporate product marketing for employee technology supported by IT and Infosec. Our role is to ensure that every change, launch, or improvement reaches employees with clarity, context, and actionable guidance.

In this role, you will:

• Develop and execute go-to-market plans for key product initiatives, partnering closely with product, sales, and other cross-functional teams to drive adoption and business impact.

• Translate complex product capabilities into clear, compelling value propositions and messaging tailored to specific customer segments and markets.

• Create and manage core product marketing collateral and sales enablement materials, ensuring they are accurate, up to date, and aligned to positioning and brand guidelines.

• Analyze product performance, customer insights, and competitive trends to inform product marketing strategy, campaign design, and roadmap prioritization.

• Collaborate across multiple product and business domains to ensure consistent narratives and to identify opportunities for cross-sell, upsell, and integrated solutions.

• Leverage data and experimentation to refine positioning, measure the effectiveness of marketing activities, and iterate on campaigns and programs for continuous improvement.

Minimum Qualifications:

• Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.

• Experience in product marketing or a closely related marketing function supporting technology products or platforms.

• Demonstrated success owning go-to-market execution for features or products, including messaging, positioning, and launch activities.

• Experience collaborating with product management, sales, and other partners to deliver marketing programs aligned to business goals.

Preferred Qualifications:

• Experience taking products or major features from concept through launch and driving scaled adoption across multiple customer segments.

• Experience with using creative tools (like Canva) and video/video editing tools (like Adobe Premiere, Adobe Rush, etc.) for designing compelling advertising assets.

• Understanding and use of AI tools in day-to-day work such as creating marketing assets, refining audience and distribution, creating agents for reducing repetitive tasks, and measuring engagement success

• Familiarity with enterprise productivity platforms (such as Microsoft 365, Slack, Zoom, ServiceNow, or similar), or digital workplace technologies

• Experience operating in a global, matrixed environment, managing stakeholders across multiple product domains and regions.

• Proven ability to use data, market research, and customer insights to shape product narratives, refine value propositions, and optimize campaigns.

• Experience working with or marketing technology products that incorporate AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request .

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.