Early Life and Retention CRM Executive

Job title: Early Life & Retention CRM Executive

Location: London

Overview of the role:

The Early Life & Retention CRM Executive will be a pivotal role in the Betfair International CRM team. This team has the ambition to be the most progressive and effective CRM team in the group. We will create innovative solutions across international geographies, that drive value both for customers and the organisation through best-in-class automated communications that bring the brand to life in a way that is personalised to customers’ preferences, lifestages and the actions that we want them to take.

This role follows a hybrid approach to working, allowing you to combine working from home with working in our modern offices. These discussions are between you and your manager to find the best pattern for you both, while recognising that quality time together is essential for keeping us mission-aligned.

What you’ll do:

Reporting directly to the Early Life & Retention CRM Manager, you will support the Manager to:

Collaborate with our commercial colleagues to ensure that their briefs are understood, prioritised and planned in ways that are efficient, effective and appropriate to the scale of potential return.

Deliver and execute personalised marketing to engage and retain customers, ensuring they stay with us longer, play with us more and recommend us.

Stretch the capabilities of our targeting and creative technology, to ensure customers have a best in class experience with us, no matter where in the world they are.

Ensure that the needs of each region are met within the guardrails of a scalable approach to communications, repurposing and adapting rather than reinventing and duplicating.

This individual will also work closely with Planning, Creation & Innovation, Data Deployment, Digital, Brand, Data Privacy & Commercial teams, balancing competing priorities and management of the contact strategy for our customers who are in life.

What you’ll bring:

Candidates should have prior experience working in CRM and creative development environments, ideally with Email Service Providers and CRM systems.

Familiarity with tools like Movable Ink or similar dynamic content platforms (a bonus!).

Strong stakeholder management and communication skills — you're confident translating complex requirements into clear creative and data briefs.

A sharp eye for compelling copy and well-designed content — you know how to tell a story that inspires action.

Working knowledge of basic email HTML and JavaScript for building and troubleshooting templates.

You're data-literate and analytical — comfortable using performance insights to improve future campaigns.

A sound understanding of GDPR and compliance requirements, with an ability to confidently navigate regulated environments.

A mindset geared toward continuous improvement — you look for ways to work smarter, streamline processes, and reduce manual effort wherever possible.

Above all, you put the customer experience at the heart of everything you do.

It’s ok if you don’t think you tick every box on this list. We love people who want to challenge themselves and are passionate about what they do. If you believe you can contribute in some areas and are eager to learn, we encourage you to apply.

Why choose us:

Aside from a generous base salary, we have a fantastic benefits & rewards program that is designed to encourage personal and career development.

Discretionary annual performance bonus

30 days paid leave

Health and dental insurance for you, your partner and your children (if you all live at the same address)

Personal life insurance and income protection

The option to join our company pension scheme

A personal interest allowance to let you learn something new or pursue a hobby

External learning support of up to £2,000 or equivalent in local currency, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career

Looking to extend your family? You will receive a cash gift of £1,000 for your new addition whilst working for us

26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay

Online Discount Scheme, including discounted shopping and cinema vouchers

Equal opportunities:

At Flutter International we are committed to creating an inclusive environment where our people can be their authentic selves and thrive. We embrace and celebrate diversity, respecting all our uniqueness and differences.

We welcome you to let us know whether you have any accessibility needs. All you need to do is email us at [email protected] . Your journey with us is focused on ensuring you have what you need to be your best self.

Learn more about the works we are doing on Inclusion and Belonging here: https://careers.flutterinternational.com/working-at-flutter-international/diversity-equity-inclusion/

The group:

Betfair International is a proud member of the Flutter Entertainment family, a global leader in sports betting, iGaming, and entertainment. We're not just another company; we're listed on both the prestigious FTSE 100 index on the London Stock Exchange and the New York Stock Exchange (NYSE). What sets us apart is our world class brands, cutting-edge products, and our International division includes our operations in over 100 global markets and offers sports betting, casino, poker, rummy and lottery, mainly online. What truly defines us is our commitment to ensuring that the excitement of gaming and entertainment is experienced in a responsible and sustainable way. Our remarkable team of over 8,000 colleagues drives this vision, spread across 28 offices worldwide.