Temporary Client Management Sucess
Creator Relationship Management
- Own and manage relationships with a portfolio of creators, serving as their primary point of
- contact.
- Build trusted, long-term partnerships through proactive communication
- Lead creator onboarding/offboarding, ensuring a smooth transition into/out of the agency services.
- Conduct regular calls and check-ins with creators to understand goals, challenges, and
- opportunities for growth.
- Act as the voice of creators internally, advocating for their needs across operations, sales,
- marketing, and leadership teams.
- Manage and own the creator WhatsApp groups, using the four D's matrix to do, delete, delegate or
- delay
- Own creator retention targets and proactively identify churn risks before they escalate.
- Develop and execute retention strategies to improve creator lifetime value and engagement.
- Monitor creator health metrics, engagement signals, satisfaction scores, and revenue trends to
- identify at-risk the creator leaving.
- Work with the team to implement structured recovery plans for dissatisfied or disengaged creators.
- Analyse churn drivers and present recommendations to leadership on reducing attrition.
- Drive revenue growth across the creator portfolio through upselling and cross-selling agency
- services.
- Identify opportunities to expand creator adoption of additional products, services, and
- monetisation channels.
- Partner with paywall and marketing teams to maximise creator lifetime value.
- Ensure the creators are sent weekly to do lists based on the delivery teams requirements for
- content.
- Follow up with the creators to ensure content creation scores are improving.
- Establish and maintain scalable creator success processes, playbooks, and communication
- frameworks.
- Develop creator grouping strategies to ensure appropriate service levels across different creator
- tiers.
- Create and optimise workflows for onboarding, retention, escalation management, and creator
- engagement.
- Ensure CRM and creator records are consistently maintained and up to date.
- Ensure that the delivery teams are completing their asana tasks based on the creators requests
- within a timely manor.
- Track and report on key creator success metrics including:
- Churn rate
- Creator retention rate
- Net Revenue Retention (NRR)
- Expansion revenue
- Creator Lifetime Value (LTV)
- CSAT
- NPS
- Creator engagement scores
- Creator content production
- Produce regular performance reports and insights for leadership.
- Use data to identify trends, opportunities, and operational improvements.
- Manage complex creator issues and escalations with professionalism and urgency.
- Resolve disputes, concerns, and service-related challenges while protecting long-term creator
- relationships.
- Coordinate resources to ensure timely issue resolution.
- Maintain high standards of creator communication during periods of change or challenge.
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