Head of Performance Marketing

Head of Performance Marketing

Are you a performance marketing expert ready to take the next leap, driving high-impact, data-powered campaigns across paid media channels with precision, creativity, and commercial intent? At PizzaExpress, we’re appointing a new agency with a transformative brief and we’re looking for a results-obsessed Head of Performance Marketing to co-lead this next chapter: shaping the roadmap, working in close partnership with our agency to scale our reach and unlocking performance that connects directly to business outcomes.

This is a pivotal leadership role. You’ll define the strategy across all digital acquisition and retention channels, from paid search and social to CRM retargeting and affiliates. Connecting this activity to our first-party data, loyalty and analytics efforts to drive measurable value. From AI-powered bidding to automated creative testing and attribution modelling, you’ll embed modern performance marketing into the heart of our business.

What You’ll Do:

• Define and own the digital acquisition and retention strategy across paid media, search, social, affiliates, CRM retargeting, and owned channels. Aligning this to our growth roadmap and commercial targets.

• Lead the strategic integration of MMM, advanced attribution tools, and first-party data strategy in partnership with CRM, Loyalty, Digital Product, and Data Science teams both inhouse and agency side.

• Partner with our new performance agency to co-create AI-powered campaign strategies that include proprietary models, intelligent audience targeting, automated bidding and dynamic content testing.

• Establish, monitor, and optimise performance KPIs, taking responsibility for testing roadmaps, channel effectiveness, Return on Ad Spend (ROAS), Cost Per Acquisition (CPA), Long Term Value (LTV) and budget control.

• Collaborate cross-functionally with Trading, Finance, Digital and external data resources to connect marketing performance with real business outcomes.

• Build a smart campaign taxonomy and bidding structure that allows for scaling across location, audience, channel and platform.

• Deliver best-in-class creative and audience testing plans supported by modular content libraries and smart delivery technology.

• Drive innovation through automation, AI and proprietary tools while maintaining the rigour and discipline of strong measurement frameworks.

• Own stakeholder communications, reporting and storytelling surfacing what’s working, what’s next, and where value is being created.

What You’ll Need:

• Deep experience in a senior-level performance marketing role, ideally in hospitality, retail or digital-first environments.

• Proven ability to lead across Paid Search (Google, Microsoft), Paid Social (Meta, TikTok, YouTube), Programmatic, Display, Affiliates and Aggregator Ads (Uber Eats, Deliveroo, Just Eat).

• Expertise in working with modern marketing stacks, dynamic creative platforms and MMM/attribution solutions.

• A strong track record of delivering measurable business impact, from ROAS and customer acquisition to long-term retention and LTV.

• Experience partnering with external agencies to drive both strategy and operational excellence, holding them accountable to performance and innovation.

• Familiarity with audience design, privacy-centric media targeting and data integration across CRM and loyalty platforms.

• Confident managing multi-£m media budgets, forecasting, reporting and spend efficiency optimisation.

• Collaborative, commercially minded, and intellectually curious. With the ability to bring teams together around performance, insight, and business priorities.

• Experience with delivery platforms and analysis of aggregators performance spend would be beneficial.