Product Marketing Director
- Drive Go-to-Market Strategy: Define and execute precision GTM strategies for new and existing solutions, driving pipeline growth, adoption, and revenue.
- Become an Expert: Maintain competitive and market trend expertise for your dedicated verticals and product areas. To do this you will work closely with the competitive and research team, maintain an always-learning mentality, and attend events as needed and desired.
- Craft Messaging & Positioning: Develop clear, compelling, and competitive value propositions that speak to organizations across the financial ecosystem.
- Lead Product Launches: Develop strategies to bring new products and capabilities to market with precision and impact.
- Create Best-in-Class Content: Produce solution briefs, case studies, presentations, videos, and whitepapers that elevate awareness and educate the market.
- Enable Global Sales Teams: Develop nuanced content and enablement strategies tailored for regions, buyer personas, and use cases.
- Measure & Optimize Performance: Define KPIs, monitor adoption metrics, and refine strategies for continuous market impact.
- Influence the Product Roadmap: Refine customer insights, track competitive trends, and engage closely with Product teams to influence innovation.
- Thought Leadership: Represent Fireblocks at industry events, webinars, analyst briefings, and customer engagements.
- 10+ years of Product Marketing experience with a focus on fintech or blockchain-related technologies.
- Industry Storytelling: exceptional ability to simplify and elevate messaging for complex platforms within a highly dynamic ecosystem.
- Market Knowledge: experience and interest in cryptocurrency, digital assets, and the blockchains powering global financial transformation.
- Strategic & Tactical Agility: entrepreneurial mindset with a track record of driving results through innovative strategies and flawless execution.
- Cross-Functional Influence: proven ability to align Product, Sales, and Customer Success to deliver GTM excellence.
- Content Development: strong writing, storytelling, and content creation skills to support marketing and enablement initiatives.
- Analytical Mindset: ability to define success metrics and translate data into actionable insights.
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