Head of Growth Marketing

Build the Future of Wellbeing

Do Your Life’s Best Work

If modern wellbeing were redesigned from scratch, it wouldn’t live in a GP’s office or a cluttered supplement aisle. It would be digital-first, beautifully curated, and powered by data that actually helps you feel your best.

That’s what we’re building at Healf - an ecommerce platform at the intersection of personalised health and curated wellbeing. We connect customers with the world’s most effective products across EAT MOVE MIND and SLEEP , and we’re just getting started.

We combine culture-shaping storytelling , cutting-edge health tech (like our new blood testing platform, Healf Zone ), and a best-in-class product experience to help people build rituals that work.

Backed by investors behind Soho House, Alo Yoga, Cult Beauty, and Innocent , we’re scaling fast and redefining how the world shops and lives well.

About the Role

We’re looking for a Growth Marketing leader with strong commercial and paid media experience to drive our customer acquisition strategy. This role is ideal for someone who’s scaled e-commerce brands through rigorous performance marketing and is ready to take strategic ownership while managing high-performing agency partners.

You'll own our core acquisition engine — overseeing external partners, guiding creative strategy, and aligning paid media efforts with broader growth objectives. At the outset, you’ll manage a paid search agency, so strong channel knowledge and the ability to set clear direction and targets are essential.

Key Responsibilities

Performance Marketing Strategy

• Own strategy and performance across all paid media channels, with a core focus on paid search (Google, etc.) and paid social (Meta, TikTok, etc.) .
• Oversee and manage our paid search agency partner , ensuring execution is aligned with business goals and performance targets.
• Lead creative testing and optimisation in collaboration with our brand team, using data to inform messaging, format, and channel mix.
• Work with our SEO and content teams to grow organic performance and support full-funnel efficiency.

Retention & Lifecycle

• Oversee CRM, app, and subscription initiatives to improve repeat purchase rates and maximise LTV.

• Align acquisition and retention strategies for a cohesive customer experience

Cross-functional Collaboration

• Partner with the Head of Growth and senior leadership to align channel performance with company targets.

• Provide clear reporting and insights across performance marketing efforts, surfacing growth opportunities and risks.

• Help build internal capabilities over time, while continuing to guide agency and external partnerships

What we need from you

• 5+ years of performance marketing/trading experience in £50m+ ARR, hyper-growth businesses
• Exceptional problem-solving skills with the ability to translate data insights into actionable strategies.
• Outstanding leadership abilities with experience in building and managing cross-functional teams.
• A relentless drive to achieve ambitious targets and a proven ability to operate in a high-paced, evolving environment.

Why Join Healf?

• Do your life’s best work – Build something that matters, with a team that moves fast and aims high
• Surround yourself with A+ talent – You’ll work with high-performers who care deeply and raise the standard every day
• Be a builder – This isn’t a cog-in-the-machine role. You’ll help shape our voice, culture, and growth
• Wellbeing is the lifestyle – From office yoga to Healf Zone insights, everything we do is rooted in our pillars: EAT MOVE MIND SLEEP

Benefits (UK)

• 50% staff discount on all products
• Premium Wellhub membership – access 1000s of gyms, yoga & fitness studios
• Weekly in-office yoga
• Complimentary sauna + ice bath sessions
• 5-day summer team retreat
• Hybrid working: 3 days/week in our London office (or open to exceptional remote candidates)