Ecommerce Manager

Ecommerce Manager

£70,000 - £80,000 + Benefits

West London

Position: Ecommerce Manager (DTC)

Location: West London

Package: £70,000 – £80,000 + Benefits

Lime Talent are partnering with a globally recognised FMCG business to recruit an Ecommerce Manager to lead and accelerate their UK Direct-to-Consumer strategy across an iconic portfolio.

This is a high-impact, commercially accountable role where you will own the end-to-end DTC ecosystem — driving revenue growth, profitability and digital transformation across the UK market.

As Ecommerce Manager, you’ll take full ownership of the DTC channel’s sales and gross profit ambitions, shaping a best-in-class direct-to-consumer model that sits at the heart of the company’s wider ecommerce vision.

You’ll operate at the intersection of Marketing, Sales, Demand Planning, Finance, Supply Chain and Global DTC teams — aligning local execution with global capability while ensuring the UK channel delivers strong, sustainable commercial performance.

This role suits a strategic, data-led and consumer-obsessed digital leader who can balance long-term roadmap development with hands-on trading excellence.

Key Responsibilities

• Lead DTC AOP planning, forecasting and monthly commercial reviews
• Develop and execute a multi-year DTC growth roadmap aligned with UK and global priorities
• Define the strategic role of DTC within the broader omnichannel ecosystem
• Own the end-to-end consumer journey — optimising conversion, AOV, retention, subscriptions and CRM
• Deliver impactful activation plans across paid media (SEM, SEO, paid social, affiliates, influencers, display, retargeting)
• Partner with Brand and Global teams to execute campaigns, launches and promotions flawlessly
• Lead UK CRM and retention strategy, driving lifecycle performance and personalisation
• Track and interpret core DTC KPIs, translating data into actionable insight
• Ensure operational excellence across forecasting, stock, fulfilment and LSP performance
• Build robust P&Ls, financial models and business cases to strengthen channel profitability
• Act as the DTC lead within UK leadership forums, influencing cross-functional decision making
• Develop digital capability across the business and champion a growth-driven culture

About You

• Previous experience in ecommerce or DTC, ideally within FMCG or consumer goods
• Proven track record delivering growth across the consumer decision journey
• Strong commercial acumen with experience owning revenue and profit targets
• Highly analytical — confident using GA, Power BI or similar (SQL advantageous)
• Experience in forecasting volumes/orders and managing logistics service providers
• Strong understanding of ecommerce architecture, CMS platforms and technical setup
• Entrepreneurial mindset suited to a fast-paced, high-growth environment
• Comfortable influencing senior stakeholders across local and global teams
• Cross-functional exposure (marketing, supply chain, finance, category or shopper) is advantageous