Retail Media Account Director

ABOUT CROUD

Croud is an independent global media, creative, and data agency helping our clients make their next best move. We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW

Our culture is collaborative, connected, and focused on continuous learning. We drive innovation, empower our people, and are committed to positively impacting our communities and the planet.

ROLE OVERVIEW

The Retail Media Account Director is a senior leadership role responsible for a dedicated team and a portfolio of key client accounts. You will act as a senior strategic lead, developing strong client relationships and ensuring the successful delivery of all Retail Media activity. This role is pivotal in bridging senior leadership with the delivery team, requiring a strong commercial focus and the ability to manage client P&Ls effectively.

A significant part of this position involves leading and mentoring a team of Senior Managers, Managers, and Executives, ensuring their professional development and managing resource allocation. You will be a key figure in the Retail Media Management Team, responsible for upholding standards, improving processes, and driving the department's proposition forward.

RESPONSIBILITIES

• Strategic Client Leadership
  • You will work with the Client Leadership team to provide senior leadership and strategic guidance across your client portfolio.
  • You will develop and maintain strong, senior-level relationships across your client base, acting as a trusted advisor.
  • You will share knowledge, new partners, and industry developments with your key clients, establishing yourself as an industry thought leader.
  • You will identify and develop opportunities to grow revenue from key clients, whether through increased investment or additional services.

• Performance & Commercial Oversight
  • You will lead the delivery of Retail Media services in your team, ensuring a high quality of work that adheres to best practices - spanning many platforms and retailers including Amazon, Walmart, Target, Tesco, Sainsburys, Ulta, Boots, Carrefour, and more.
  • You will ensure all client revenues and P&L follow due process, maintaining ownership of the commercial performance of your team.
  • You will maintain commercial awareness of your team and clients with a focus on costs and revenue to ensure profitable delivery.
  • You will be responsible for ensuring effective cross-channel workflows are implemented and followed.

• Departmental Leadership & Innovation
  • You will be at the forefront of Retail Media and related adtech/martech by keeping up to date with industry news and new technologies.
  • You will contribute to the development of Croud’s Retail Media proposition, helping to shape our service offering.
  • You will input effectively into the Retail Media Management Team, helping to maintain standards and streamline delivery across the department.
  • You will autonomously identify opportunities, generate ideas, and formulate strategies to advance the department.

• Team Leadership & Development
  • You will manage your direct reports, including their ongoing development and training needs.
  • You will co-ordinate and delegate work amongst your team to ensure tasks are allocated effectively based on skills and resources.
  • You will effectively distribute your and your team's time across all aspects of Retail Media activity, from implementation to strategy.
  • You will act as a motivator and leader, fostering a positive and high-performing team culture.

PERSON SPECIFICATION

• Degree-level education or equivalent relevant work experience.
• Demonstrable in-depth experience in Retail Media or Marketplace roles within a digital organisation.
• Proven experience managing Retail Media campaigns.
• Strong track record of delivering marketplace and retail media performance in competitive markets.
• Proven experience managing client relationships, expectations, and cross-channel activities.
• Experience in line management, including mentoring, motivating, and developing team members.
• Expert knowledge of current Marketplace and Retail Media best practices, tools, and strategies.
• Advanced Microsoft Office skills, particularly Excel, Word, and PowerPoint.
• Strong mathematical and analytical skills; comfortable manipulating and interpreting large datasets.
• Proven ability to derive insights from data and translate them into actionable strategies.
• Strategic thinker with the ability to plan effectively, drive performance, and deliver profitable growth.
• Commercially minded with experience in budget management and financial accountability.
• Demonstrated ability to identify opportunities, innovate, and stay ahead of industry trends.
• Strong understanding of wider digital marketing channels and cross-channel strategy integration.
• Strong leadership skills with experience managing direct reports and leading teams to meet deadlines.
• Collaborative team player who thrives in a fast-moving, cross-functional environment.
• Demonstrated ability to balance multiple priorities, projects, and client demands.
• Excellent communication, presentation, and negotiation skills.
• Highly organised with exceptional attention to detail and project management ability.
• Proactive, self-motivated, and able to work autonomously to generate ideas and deliver results.
• Innovative mindset with a continuous drive for improvement and excellence.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact