Growth (New Business) Director, UK

Who are we?

We are the originators of influencer marketing.

Influencer is an agency built at the intersection of creativity, data, and technology with a unique ‘people power & platform power’ approach.

From big brand launches to shifting perceptions and from riding fast trends to driving footfall, Influencer builds ideas with impact to deliver outcomes that drive your business forward via an unmatched client experience.

Campaigns are underpinned by Influencer’s game-changing proprietary technologies, which are supercharged by official partnerships and data integrations with the world’s leading social platforms for real-time and accurate reporting. Influencer is an Official Global Marketing Partner of TikTok, Snap, YouTube and Meta.

We believe the more tangible, scaled outcomes that creators produce drive impact beyond just likes and impressions. Influencer is championing the ‘True Human Influence’ movement; on a mission for creator campaigns to be judged in the same way as other media activations.

Founded by OG YouTube creator Caspar Lee & entrepreneur Ben Jeffries, Influencer has been helping brands navigate the ever-evolving influencer marketing landscape since 2015. In that time they have developed valuable knowledge, experience, and technology that have enabled them to deliver thousands of campaigns, for hundreds of brands in markets across the world. Today, Influencer has a team of 170+ of the best talent in the industry, working across Europe, North America, and the Middle East. From Google to Coca-Cola, from Amazon to Microsoft, and from TikTok to Meta - they work with companies, brands, and agencies across every vertical, building meaningful relationships between brands, creators, and their audiences.

Job Title

Growth (New Business) Director, UK

Reporting of the role

This role reports to VP of Growth, EMEA

Overview of the job

In this newly created role, you will be responsible for driving sustainable growth for Influencer in the UK market. You will lead high-value new business and sales conversations, develop innovative revenue streams, and strengthen our position as a trusted, consultative partner to leading brands and platforms. We work with some of the largest advertisers and brands in the region, and want to continue our trajectory in this regard to become the creator marketing partner of choice for the world’s leading brands.

You’ll lead the charge into market and take ownership of our sales execution; identifying, shaping and winning high value opportunities that grow our presence with the world’s leading brands. You’ll collaborate cross functionally with Marketing, Client Services, Creative Strategy, Production and Measurement to craft bold, insight-led proposals that open new doors and deliver measurable outcomes.

As one of the founding members of the new Growth function, you’ll play a defining role in shaping how Influencer approaches sales and commercial/revenue growth for years to come.

3 best things about the job

• You’ll be one of our first hires into the new Growth team, helping to design and build how we sell, win, and grow.

• You’ll be representing Influencer at events, building relationships, and spotting opportunities before anyone else.

• The chance to be out in-market, collaborating directly with platform partners (TikTok, Meta, YouTube, Snap, Pinterest) and some of the world’s most innovative brands.

Measures of success –

• Established yourself as a trusted senior commercial/sales partner internally and externally.

• Led or supported multiple successful pitches end-to-end, from discovery to delivery handover.

• Built a pipeline of qualified new business opportunities and supported conversion of inbound leads.

• Demonstrated consultative sales excellence - able to discuss delivery models, measurement and creative strategy with confidence.

• Contributed to shaping the UK Growth playbook, working closely with the VP of Growth to refine our go-to-market approach.

Roles & Responsibilities:

• Responsible for revenue growth, sales and closing new business - initially for the broader business, and later, with vertical specialism.

• Lead new business opportunities from first conversation to signed deal - including RFP responses, proactive outreach and strategic pitch development.

• Drive proactive outbound strategy - mapping white space, identifying target sectors, and creating tailored approaches for key decision makers.

• Conduct market and competitor research to uncover new categories, emerging trends and whitespace opportunities for Influencer to lead in.

• Build and maintain a strong personal network across brands, agencies and platforms - attending industry events, client dinners and entertainment opportunities to deepen relationships and position Influencer front of mind.

• Balance strategic relationship-building with relentless pursuit of new business - moving fluidly between hunting and farming to create sustainable revenue growth.

• Work collaboratively with Client Services, Creative Strategy, Production and Measurement teams to deliver compelling, insight-led proposals that meet client goals.

• Partner closely with Marketing to support thought leadership and outbound campaigns that drive new business.

• Develop and maintain a clear understanding of the influencer and creator landscape - platforms, tools, and evolving media behaviours.

• Represent the Growth function as a trusted voice across internal teams, helping to build commercial fluency across the business.

What you will need:

• Proven experience in consultative sales, business development or client leadership within a creative agency, influencer marketing agency or platform ecosystem.

• A strong understanding of how creative, strategy, and production intersect to deliver full-funnel marketing outcomes.

• Demonstrable success in leading complex pitches, managing RFPs and closing seven-figure deals.

• Commercial acumen with the ability to translate client challenges into actionable creative and strategic solutions.

• Excellent communication skills with confidence presenting to senior clients and internal stakeholders alike.

• Highly organised and proactive - able to balance multiple priorities and work collaboratively across teams.

• A passion for the creator economy, the future of media and building brands through creativity and influence.

A few of our core benefits:

• Private Healthcare through Vitality

• Wellbeing support through Vitality including EAP & Mental Health cover

• 25 days of Annual Leave (+ Bank Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.