Content and Positioning & Integrated GTM Planning Strategist
Hi!
An exciting new 1 week contract role with an ASAP start date paying up to £300 a day Outside IR35 has come in. Please see the details below. Please email if you're keen on applying.
Content & Positioning
Activities:
- Evaluate current marketing materials, content assets, and messaging frameworks.
- Assess positioning effectiveness in relation to target audiences and campaign objective
- Identify gaps and opportunities for content optimisation and refinement.
Deliverables:
- Outline of the effectiveness of existing content and messaging.
- Recommendations for content refinement and strategic positioning improvements.
- A short list of the most relevant materials for the campaign.
- A content roadmap with suggested updates, new assets, and messaging enhancements.
Integrated GTM Planning
Activities:
- Assess current GTM strategies and identify areas for improvement.
- Define engagement strategic framework aligning digital and event-based initiatives..
- Establish a roadmap for execution, including timelines, roles, and key milestones.
Deliverables:
- A comprehensive GTM strategy document outlining digital and event-based integration.
- Recommended engagement and activation tactics.
- Implementation roadmap with key milestones and success metrics.
*Rates depend on experience and client requirements
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