Associate Paid Social Director (London)

If you’re ready to elevate disruptive brands, lead an outstanding team, and set new standards for paid social excellence, we’d love to hear from you.

👋Who we are

The Good Influence is an award winning social-first creative agency, influencing the world for good through content, community, creativity & conversion.

We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.

Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business.

We’re almost four years old, but as an ambitious and growing team (100% growth YoY) and business (100% growth YoY forecast), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.

IMA Boutique Agency of the Year 2024 - GOLD

IMA Best Use of a Small Budget 2024 - GOLD

IMA Best Fashion/ Beauty Campaign 2024 - BRONZE

Prolific North 2024 Best Health Campaign

Prolific North 2024 Best Influencer Campaign

IMA Boutique Agency of the Year 2023 – BRONZE

👀The Role

As Associate Director, Paid Social you’ll architect and lead performance‑driven, social‑first media strategies for some of the most exciting purpose‑led brands in the market. Partnering with our Head of Paid, you’ll own senior‑level client relationships, steer a growing team of specialists, and champion innovation across Meta, TikTok, Google (and the next big platforms). Your remit spans strategy, commercial growth, creative collaboration, and data‑fuelled optimisation - ensuring every pound spent drives measurable impact and long‑term brand value.

🎨 What you'll be doing:

Paid Strategy

• Develop and lead full-funnel paid media strategies that align with client objectives and market opportunities.

• Translate audience insight, platform behaviour and cultural trends into actionable, forward-thinking campaign plans.

• Guide testing roadmaps, media mix modelling and long-term strategic growth plans.

Paid Implementation

• Oversee campaign architecture, targeting, budget allocation and pacing across all platforms.

• Ensure rigorous governance on naming conventions, tracking, exclusions, audience segmentation, and pixel hygiene.

• Introduce automation and workflow tools to scale implementation efficiency and accuracy.

Paid Creative & Content

• Partner with creative and influencer teams to develop content that performs - from hooks and formats to messaging and call to action.

• Lead creative briefing with clarity on platform best practice, funnel stage, and audience expectations.

• Build frameworks for creative testing, iteration and insight-driven improvement.

Paid Reporting & Communication

• Create reporting structures that deliver insight - not just data - including platform metrics, performance storytelling, and business outcomes.

• Present results confidently to senior client stakeholders, connecting performance to strategic impact.

• Guide your team to produce clear, timely, and value-driven updates across all campaign phases.

Client Leadership & Growth

• Act as a senior partner to clients, understanding business goals and translating them into smart paid strategies.

• Identify and drive organic growth opportunities by aligning paid media with evolving client priorities.

• Lead senior presentations, strategy sessions and QBRs with clarity and influence.

Team Leadership & Development

• Line-manage and develop Paid Managers and Executives, building their technical, strategic and client-facing skill sets.

• Shape internal learning and progression plans across all paid social disciplines.

• Foster collaboration with Creative, Strategy, Organic Social and Influencer teams.

Commercial & Operational Excellence

• Own commercial performance - forecasting, scoping and managing profitability across your portfolio.

• Guide pricing models and resource planning to deliver efficiency and impact.

• Contribute to agency ops by evolving processes, tooling and delivery standards.

🔍Who we're looking for:

• 6+ years of paid media experience, with at least 2 years in a senior strategic or leadership role within an agency environment.
• Deep expertise in Meta, TikTok, and Google Ads, with proven success across performance, prospecting and brand campaigns.
• A strong track record in strategy development, creative collaboration, and platform-first innovation.
• Advanced knowledge of campaign setup, pixel tracking, exclusions, segmentation, and optimisation frameworks.
• Confident using and communicating data and familiar with attribution platforms (Triple Whale, Polar Analytics, etc).
• A collaborative leader-skilled at growing high-performing teams and influencing internal and client stakeholders alike.
• Commercially sharp-able to confidently scope, price, forecast, and grow client accounts.

💰 Salary Range

• Competitive Base Salary Range: £50,000 to £55,000 depending on experience & location. Company bonus not included.

✨ Our Perks

• Hybrid remote working

• Monthly Travel Budget

• WFH allowance

• Monthly Wellness budget

• Company bonus scheme

• Company pension scheme

• Flexible hours: We trust our team to get their work done on their schedule, outside of core working hours.

• Purpose-led agency donating 1% of revenue through 1% for the Planet.

• Rapid agency growth = meaningful career progression.

• A culture that values open-mindedness, where ideas are welcomed.

• The chance to work with charitable organisations, raising funds and giving back.

• Regular team socials to celebrate wins and connect.

• 25 days holiday allowance (plus bank holidays)

🛠️ Tools

• MacBook

🌈 Everyone’s welcome

• We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.

If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.