Senior Marketing Executive, CRM
Senior Marketing Executive, CRM
Vauxhall, London
Zapp is London’s leading premium convenience retail platform. Founded in 2020, our vision is to disrupt the multi-trillion dollar convenience retail market, currently dominated by major players, by developing best-in-class customer-centric technology and fulfilment solutions. Zapp partners with some of the world’s leading brands to deliver an exclusive range of hand-picked products 24/7, delivered in minutes.
Here’s What You’d Be Doing
- Manage the execution of the CRM activities across all channels (email, push notifications, in-app experiences).
- Support the Senior Marketing Manager in planning, developing, and optimising data-driven lifecycle messages to enhance personalisation and improve the in-app experience.
- Collaborate closely with category management, commercial, and supply chain teams to ensure seamless execution of campaigns and seasonal communications.
- work closely with the Senior Marketing Manager to develop Zapp’s CRM calendar, translating the marketing strategy into actionable campaigns. Evaluate campaign effectiveness by analysing engagement and key performance metrics to refine segmentation and creative strategies.
- Apply a test-and-learn approach to optimise every element of campaigns, fostering active customer growth.
What We’re Looking For
- 5+ years’ experience in B2C CRM marketing including hands-on experience using Braze for executing campaigns across email, push, and in-app messaging.
- Creative & Analytical Mindset with the ability to design engaging campaigns and analyse performance data with a creative and commercial approach.
- Proficient in HTML for basic edits.
- Customer-first mindset with excellent problem-solving skills
- A proactive thinker with a strong sense of ownership and the ability to think critically and independently.
- Comfortable performing analysis in tools like GSheets and Looker (SQL knowledge is a plus)
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