Freelance Fitness Content Creator (8-Week Contract)

Freelance Fitness Content Creator (8-Week Contract)

We’re looking for a freelance content creator to lead social-first content for Ministry of Sound Games, our fitness-meets-nightlife competition. This is an 8-week contract covering the campaign build-up and first event, with potential to extend.

This role is ideal for someone highly creative, confident on camera, and comfortable owning content strategy. We’ll provide brand guidelines and campaign context, but you’ll have significant creative freedom to shape the narrative and execution.

Key Responsibilities

Content Strategy & Planning
Develop a social-first content plan across Instagram, Meta, and TikTok in the lead-up to the event
Propose content formats, series ideas, and creative concepts beyond standard gym/workout content
Align content with Ministry of Sound Games’ brand tone, audience growth goals, and ticket sales targets

Content Creation
Capture, edit, and publish high-quality short-form video content (Reels, TikToks, Stories)
Create a mix of content types, including:
Training and athlete content
Lifestyle and nightlife crossover content
Community and culture-led storytelling
Guerrilla marketing-style content (e.g. mini-mic interviews, creative street activations, reactive trends)

Event Coverage
Capture content at the 11 April event (mandatory) and other key campaign moments
Deliver fast-turnaround content during and after events

About You

Essential
Phone-based content creation experience essential; digital video camera skills are a bonus
Highly creative, social-native content creator with strong filming and editing skills
Strong understanding of TikTok and Instagram trends, formats, and algorithms
Comfortable approaching people and creating guerrilla-style content
Able to manage the full content process (concept → shoot → edit)
Organised, proactive, and comfortable working autonomously

Desirable
Experience creating fitness, lifestyle, nightlife, or event content
Strong on-camera presence (for interviews, vox pops, etc.)

Contract Details
Contract length: 8 weeks (with potential to extend)
Start date: ASAP
Key date: Must be available on 11 April for the first event; occasional weekend work may be required
Location: London-based
Rate: £45k pro rata