Business Development Executive in London - Fitness Equipment

Business Development Executive in London - International Fitness Equipment Brand

£30k plus strong OTE and benefits

London, field-based

Our client is a leading global provider in the health and fitness industry, dedicated to inspiring healthier lives through innovative wellness solutions. As a major player in the UK market, they pride themselves on delivering high-quality equipment and experiences to a diverse range of sectors, from elite fitness boutiques to large-scale corporate and educational institutions. They foster a dynamic team culture focused on consultative partnerships and results-driven growth.

About this brilliant new job in fitness:

We are seeking a highly motivated and dynamic Business Development Executive to join our team. In this field-based role, you will be a key driver for increasing our market share across London. You will target a variety of sectors, including Local Authorities/Trusts, Education, Independent and Corporate businesses, and the Boutique fitness segment.

Your primary focus will be on lead generation, qualifying opportunities, and managing a robust pipeline to drive productivity. You will work closely with Senior Account Managers and the Sales Director to achieve strategic company objectives.

Key responsibilities of the role:

Customer Engagement & Relationship Building

• Act as the face of the company within your territory, fostering long-term, mutually beneficial partnerships.

• Identify and develop new customer relationships through proactive business development.

• Evolve existing relationships through face-to-face meetings, industry events, and experience workshops.

• Listen to customer challenges and negotiate innovative solutions tailored to their specific needs.

• Interpret market data and identify trends to provide insight-led solutions to clients.

Sales Performance & Growth

• Achieve annual sales targets and segment growth through commercially viable sales.

• Meet weekly and monthly KPIs aligned with the broader business and company strategy.

• Target specific accounts to increase market share while maintaining current partnerships.

• Upsell products and services from our extensive portfolio to maximise account value.

• Utilise CRM systems to accurately record, track, and manage all customer interactions.

About you:

• Motivation: A results-driven individual with a natural ability to take initiative and drive results.

• Communication: Exceptional communication skills with a consultative approach to sales and lead generation.

• Adaptability: Ability to manage a high volume of calls and emails while identifying needs and initiating next actions swiftly.

• Tenacious, personable and hungry: we can teach you our sales process but we are looking for the right person with these attributes to bring to the role

Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness & leisure jobs in the UK like these. Helen is a fitness & leisure recruitment specialist for the whole sector and if keen to be considered please ‘apply now’.