Senior Paid Social Manager (London)

Are you looking to drive impact, spark change, and lead paid campaigns that matter, then this role across our portfolio of brands could be for you.

👋 Who we are

The Good Influence is an award winning social-first creative agency, influencing the world for good through content, community, creativity & conversion.

We power disruptor brands to accelerate their growth and bring purpose into the mainstream. Whether it’s launching Wild & Weleda on TikTok, supporting life-saving tech such as R;pple or biohacking with Willpowders, we are here to harness the power of social: developing creative & engaging content, building vibrant communities, activating the right influencer partnerships and powering conversion & awareness through paid.

Good Influence is in our name, but also in our nature. We exist to build brands and communities but also to give back; we donate 1% of our revenue to 1% for the Planet, supporting The Felix Project as well as being a climate positive business.

We’re just over three years old, but as an ambitious and growing team (100% growth YoY) and business (300% growth YoY), we bring together exceptional client service and experience to achieve influence at the scale of a big agency, with the passion of a boutique.

IMA Boutique Agency of the Year 2024 - GOLD

IMA Best Use of a Small Budget 2024 - GOLD

IMA Best Fashion/ Beauty Campaign 2024 - BRONZE

Prolific North 2024 Best Health Campaign

Prolific North 2024 Best Influencer Campaign

IMA Boutique Agency of the Year 2023 – BRONZE

👀 The Role

As Senior Paid Social Manager, you'll be driving the strategy, execution, and optimisation of paid social campaigns across platforms like Meta, TikTok, Google, and others. Your focus will be on delivering outstanding performance, advising and delivering on ground-breaking paid social strategies across multiple client needs. If you're passionate about making a difference, love data-driven storytelling, and thrive in a collaborative environment with excellent growth opportunities, then this is the role for you.

🎨 What you'll be doing:

• Strategic Vision: Creating long-term account strategies that drive growth, expansion, and high-impact results.

• Client Services: Own and nurture trusted relationships providing clear communication and reporting.

• Campaign Management: Manage campaigns from inception to driving future strategy from results, including testing and leading on new platform initiatives.

• Team Mentor: Nurture, grow and inspire junior team members, working alongside the Head of Paid, with a collaborative & supportive approach to training and development.

• Industry Leader: Champion the latest tools, trends, and ideas to keep campaigns fresh and relevant.

• Advanced Analytics: Turn complex data into clear insights and future strategic recommendations. Lead the team on using data analysis and knowledge to improve ROI and exceed campaign KPIs.

• Team Player: Work closely with creative, account management, and analytics teams to ensure campaigns are impactful and cohesive.

🔍 Who we're looking for:

• Experience: Minimum of 5 years of experience in paid social marketing, with a strong record of managing and expanding high-growth accounts and teams.

• Platform Knowledge: Proven experience in managing paid social & performance campaigns across platforms. Essential knowledge of Meta, TikTok, and ideally Google ads.

• Data Driven: Passionate about diving into data and immersing yourself in identifying trends and patterns and how that should inform your campaign management.

• Strong Financial Acumen: Excellent knowledge of budgeting and forecasting to meet both client and company goals.

• High-Level Presentation Skills: Expertise in creating and presenting client pitches, strategic reports, and growth strategies to senior client executives.

• In-depth Industry Knowledge: Deep expertise in paid social marketing trends, analytics, and social platform advancements; able to anticipate and respond to market shifts.

• Advanced Project Management: Experience in managing complex, multi-faceted projects with a high degree of organisation, prioritisation, and attention to deadlines.

• Analytical & Results-Oriented: Expertise in using advanced analytics and reporting. Experience with attribution platforms such as Triple Whale etc is highly desirable.

• Strategic Vision: The ability to understand client’s wider business goals and clearly demonstrate and how paid activity plays into the entire ecosystem of their business. You will have proven experience of using creativity and content to drive exceptional results.

• Leadership - At least 2 years’ experience of managing a team of executives to deliver across all aspects of paid social.

💰Salary Range

Competitive Salary Range: £45,000 to £52,000 depending on experience & location.

✨ Our Perks

• Hybrid remote working

• Monthly Travel Budget

• WFH allowance

• Monthly Wellness budget

• Company bonus scheme

• Company pension scheme

• Flexible hours: We trust our team to get their work done on their schedule, outside of core working hours.

• Opportunities to grow within a fast-growing agency.

• A culture that values open-mindedness, where ideas are welcomed.

• The chance to work with charitable organisations, raising funds and giving back.

• Regular team socials to celebrate wins and connect.

• 25 days holiday allowance (plus bank holidays)

🛠️ Tools

• MacBook

🌈 Everyone’s welcome

• We believe that different ideas, perspectives and backgrounds are the cornerstones of creativity. As an equal opportunities employer, we welcome applications from all backgrounds, and treat all applications equally, regardless of age, disability, gender identity or gender expression, race, ethnicity, religion or belief, sex, sexual orientation, or any other equality characteristic.

If you’re here to influence the world for good, then you’ll fit in nicely. We take pride in building a supportive and creative work environment, committed to inclusion, diversity, and representation.t