Senior Digital Marketing Executive

Location:  London, Hybrid

Contract type:  Permanent, full-time (40 hours per week)

Salary:  From £40,000 per annum + benefits

Purpose

IMPOWER is the country’s largest independent management consultancy focused exclusively on helping our public sector clients improve services for their local communities. We hold a profound belief in the innate value of public services; a better public sector is the cornerstone of a better society. We exist because public services can be – and should be – improved. For us, improving public services is fundamentally about improving the lives of citizens.

Role

We are seeking an experienced and forward-thinking Senior Digital Marketing Executive to join our small but dynamic change consultancy permanently. You will join us on the journey of establishing our digital strategy, optimising website performance, and strengthening our digital reporting capabilities. This is an exciting opportunity for a digital professional who is passionate about driving positive change and delivering impactful solutions alongside our business growth strategy. You’ll combine creativity and analytics to grow reach, engagement, and conversions – working with a lean internal team and a roster of specialist agencies to deliver high-quality, on brand campaigns that support business goals.

Responsibilities

Reporting to the Marketing and Communications Manager you will be responsible for the following:

Digital Strategy & Planning

• Supporting the development and leading implementation of our digital strategy, ensuring alignment with organisational and commercial goals and public sector best practices.

• Build annual/quarterly digital plans and channel roadmaps with clear KPIs (traffic, engagement, conversion, ROI).

Analytics

• Build and maintain measurement frameworks; report against KPIs using GA4, CRM insights, and social media analytics.

• Analyse website traffic and user engagement data to identify trends, opportunities, and areas for enhancement.

• Design and run AB testing across landing pages, forms, emails, and ad creative to improve conversion and UX.

Campaigns & Content

• Partner with marcomms colleagues to translate value propositions, employer brand proposition, and thought leadership into compelling digital campaigns.

• Grow and manage our social presence (LinkedIn, X and BlueSky), developing audience-specific content and paid amplification where appropriate.

• Lead email marketing (segmentation, automation, nurture flows, deliverability, and compliance) and produce monthly performance reviews.

Website & User Experience

• Oversee the day-to-day management and continual improvement of the company website, focusing on user experience (UX), accessibility, and performance metrics with external web agency.

• Champion design consistency and digital brand standards across all assets.

SEO & Emerging Technologies

• Own SEO and AEO (Answer Engine Optimisation) strategies to maximise organic visibility in search results and AI-driven answer engines.

• Stay abreast of emerging digital technologies, trends, and regulatory requirements.

Collaboration

• Collaborate with internal teams and external partners to deliver digital projects on time and within budget.

• Contribute to forecasting and planning discussions supporting business investment in digital marketing.

• Provide advice to colleagues and clients on digital best practice and innovation.

The role will involve supporting broader marketing and communications activities, including events, PR, and internal/external reporting. As a small team, specialist tasks are often outsourced, so agency management and supplier coordination are key.

Skills and experience

• Experience in digital marketing management within consultancy, B2B services, or public/private sector environments preferred.

• Proven social media experience (LinkedIn, X, BlueSky) and ability to develop and maintain social media plan and strategy.

• Hands-on expertise across website management, social, email, SEO/AEO, and AB testing.

• Proficiency with analytics platforms, email marketing tools, and CMS (e.g., MS Dynamics, GA4, WordPress, Adobe Creative Cloud, Canva) and performance optimisation.

• Strong knowledge of digital channels, reporting tools, SEO/AEO, AB testing, and UX/UI principles.

• Experience managing agency relationships and working across cross-functional teams.

• Excellent communication and stakeholder management abilities.

• Up-to-date knowledge of digital trends, accessibility standards, and public sector digital requirements.

• Ability to work independently and as part of a small, agile team.

• CIM/IDM qualification or ambition to work towards one desirable.
  

About our offer  

• Competitive salary, with a personal and company-based performance bonus

• 28 days annual leave (+ bank holidays), with buy/sell/rollover scheme 

• Pension scheme

• Life assurance and Income Protection

• Medical and Dental Insurance

• Gym Subsidy contribution, including to online fitness subscriptions

• Parent, guardian, and carer friendly policies

• Discounts at a variety of high street retailers

• Regular training and development opportunities

• Paid volunteer/CSR days 

• Regular team socials and celebrations (even virtual ones!)

About our commitment to Diversity and Inclusion

At IMPOWER, whilst we are committed to being an equal opportunities employer - our commitment to facilitating a safe, inclusive working environment doesn’t just stop at an Equality and Diversity Policy.

We are an organisation that is actively working towards anti-discrimination of any kind against race, gender, gender identity, sexuality, disability, age, religious belief, parental or carer commitments, marital status or civil partnership. We do this through our D&I strategy, through constant review our policies and procedures, through our recruitment processes, and through the training and development of our staff.

Our bi-monthly Inclusion forums give staff a safe space to share ideas, concerns and thoughts on how we can continue to create and embed an Inclusive culture – focusing on the main principles of psychological safety and celebrating the diversity of our team.