Marketing Mix Modeling (MMM) Analyst- Sales Manager

Job Description

About the Role

We are seeking a talented Marketing Mix Modeling (MMM) Analyst/Consultant/Sales Manager to support marketing measurement and effectiveness initiatives. The successful candidate will leverage advanced analytical techniques to evaluate marketing performance, quantify media impact, and provide data-driven recommendations that help businesses optimize marketing investment and improve ROI.

This role requires a blend of strong analytical capability, stakeholder management, and consultative skills, with experience delivering Marketing Mix Models either within a consultancy/agency environment or directly for client-side organizations.

Key Responsibilities

• Design, build, and execute Marketing Mix Models (MMM) to assess the impact of marketing activities on business performance.
• Analyze large datasets from media, sales, and marketing sources to identify key drivers of growth and performance.
• Develop actionable insights and strategic recommendations to optimize media investment and marketing effectiveness.
• Interpret complex analytical results and communicate findings to stakeholders in a clear, business-focused manner.
• Partner with marketing, analytics, and commercial teams to define measurement frameworks and business objectives.
• Support budget allocation and scenario planning through advanced statistical modelling and forecasting techniques.
• Conduct ad effectiveness and brand measurement analyses to evaluate campaign performance.
• Present insights and recommendations to senior stakeholders and clients.
• Stay informed on industry trends, measurement methodologies, and evolving marketing analytics best practices.

Key Requirements

Essential

• Minimum 3 years' experience working with Marketing Mix Modeling (MMM) in either a consulting, agency, or client-side environment.
• Strong experience in marketing analytics, media measurement, or commercial analytics.
• Proven ability to analyze complex datasets and develop actionable business recommendations.
• Experience translating analytical outputs into clear insights for non-technical stakeholders.
• Strong stakeholder management and communication skills.
• Experience preparing and presenting results to clients or senior business leaders.
• Proficiency with analytical and reporting tools such as:
  • SQL
  • Excel
  • Power BI
  • Tableau

Preferred

• Experience working in a consultative capacity, advising clients or internal stakeholders on marketing investment decisions.
• Knowledge of advertising effectiveness measurement and brand measurement methodologies.
• Experience with attribution modelling, incrementality testing, media effectiveness studies, or brand lift analysis.
• Familiarity with econometric modelling techniques.
• Experience using Python or R for statistical analysis and model development.