Digital PR Specialist
Required Skills & Experience
- 2+ years’ experience, in-house or in an agency environment
- Good understanding of the UK media landscape, news agenda and principles of news generation
- Have a strong understanding of the global media landscape
- A strong level of verbal and written communication and copywriting (press release) skills
- Must have some experience within Digital PR and Outreach either client or agency side, with existing relationships with PR/media contacts and influencers
- The ability to build long lasting and strong relationships
- Have existing experience of strategy, promotion and seeding of client work across social
- Ability to work under pressure to meet deadlines
- A progressive understanding of SEO, particularly related to off-page SEO factors
- A good understanding of how Digital PR is measured and the ability to explain results to clients
- A creative thinker who works well in groups
- Methodical, organised (working across multiple projects), with high attention to detail
- A go getter – someone who can own their projects, confidently bring new ideas to the team, feels comfortable to pitch to clients and provide counsel
- Demonstrates initiative throughout their work – responding to clients in a timely manner, taking on their own research where appropriate etc
- Proven track record of Digital PR campaign experience a bonus – examples of highly authoritative backlinks generated to client campaigns in top-tier media.
- Ability to assess the value of an earned media opportunity from an SEO point of view.
- Familiar with SEO tools such as: Majestic SEO, SEMrush, Ahrefs.
- Familiar with a variety of Digital PR/Outreach tools such as: Buzzstream, ResponseSource, HARO, Roxhill, MuchRack, Meltwater, CoverageBook, etc.
- A keen interest in technology, especially artificial intelligence (AI)
- Deliver regular high-quality backlinks by researching, devising and executing digital PR and outreach campaigns.
- Research and contact websites that can provide back-link opportunities to clients.
- Write press releases, by-lines, case studies and other press material.
- Send out press releases and contact journalists with stories and content.
- Follow up with journalists over phone, email and social channels.
- Build relationships with journalists and the media in a range of industries using a variety of tools.
- Build relationships with influencers across various industries
- Work closely with the wider team to make sure we create impactful PR strategies.
- You’ll create and research stories, strong media lists and monitor news and search for coverage opportunities.
- You will get to know your clients, developing detailed knowledge of their businesses and sectors.
- You will get to know your clients’ competitors, developing an overall knowledge of their PR activity and tactics.
- You will be proactive and work towards proactively seeking media opportunities for clients outside of any planned work.
- Use social media to help you grow your media relations, skill set and understanding of the industry.
- You’ll attend and contribute to regular brainstorms and come up with brilliant, creative and innovative ideas for your clients.
- Gain exposure to the technical aspects of SEO to help develop your understanding of search engines.
- Keep the senior team and your manager up to date on results and struggles.
- Completing performance reports (PR, marketing, and social media)
- Cision/Roxhill/MuckRack/ResponseSource/HARO (important)
- Media and Social media monitoring tools (important)
- Excel, PowerPoint, Google Sheets/Docs/Slides (essential)
- Answer The Public, ahrefs, Semrush (useful)
- ChatGPT + Perplexity (useful)
- A salary of £25K-30K depending on experience.
- 25 days of holiday in year one (plus bank holidays)
- 3-4 company off-sites per year (including one abroad)
- Fully remote role (based in the UK)
- MacBook, mouse, keyboard, additional screen.
- Option to work from a shared office/co-working space twice a week.
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