Head of Digital Marketing and CRM

At Joseph Joseph we love solving everyday problems through intelligent design to create distinctive, functional products that are a pleasure to own and use. We are one of the world’s leading houseware brands with a global presence spanning over 100 countries, available in most major retailers and independent specialty stores worldwide as well as our rapidly growing ecommerce channel.

D2C is a strategic priority for the business & we are looking for an experienced & passionate head of digital & CRM to join our growing team. In this role, you’ll be responsible for developing a digital brand & performance marketing strategy to drive new customer acquisition across our key global regions (UK, US, Europe & Australia). You’ll also take ownership of our customer retention program, developing effective strategies to reduce customer churn, & increase CLTV.

You’ll manage a small team of digital/CRM marketeers & partner agencies across the full marketing mix, working closely with our eCommerce and creative teams. This is a fantastic opportunity for an experienced hands-on marketeer to help scale our D2C business.

What you will be doing:

• Develop, in partnership with the eCommerce director, an effective new customer acquisition strategy.

• Oversee the development and optimisation of campaigns and channel strategy across SEO, SEM, Social, email, website, paid digital and all other relevant channels

• Work with the digital design team to develop effective creative assets to support the above strategy ensuring continuous feedback & optimisation

• Implement experimentation programme and learning agenda on all digital marketing activities to improve optimisation and ROI by channel

• Manage relevant third-party agency relationships (Media, SEO, affiliate, ESP)

• Manage the digital marketing budget and deliver ROAS/CPA’s to agreed budgeted targets

• Analysing & report performance on a weekly/monthly/quarterly basis

• Develop an effective retention strategy to increase customer retention & CLV.

• Lead, inspire & manage a digital & CRM team of two

What we need from you:

• Demonstrated experience in digital marketing and CRM within a direct-to-consumer (D2C) environment

• Strong analytical capability, with the ability to translate data into clear, actionable insights

• A strategic mindset combined with a hands-on, results-driven approach

• Proven ability to build strong networks, with excellent communication and presentation skills

• Collaborative team player with a confident, engaging, and personable style

• UK and international experience is desirable but not essential

What you will get from us:

• Competitive salary and holiday allowance

• Company performance related bonus

• A pension contribution

• An exclusive staff discount

• Hybrid working – 3 days a week in the office, 2 from home with flex start/finish times

• External private employee wellbeing support

• Access to Perkbox

• Season-ticket travel loan

• Cycle to work scheme

• Holiday trading (buy/sell) and extra holiday days for long service