CRM Manager - COAT Paints

CRM Manager – COAT Paints

Rewarding Salary + Benefits

Soho, London – Hybrid

Full Time

We’ve teamed up with the exciting paint brand COAT Paints, who are now in the market to secure a CRM Manager!

About COAT:

At COAT, we’re changing the paint game.

COAT is the fastest-growing paint company in the UK, and we’re looking for brilliant people to join us. With a reimagined digital buying experience and sustainable, high-quality paint delivered the next day, we’re making it ridiculously easy for people to create spaces they’re proud of — for themselves and the planet.

Backed by leading VCs and pioneering sustainability in our industry, we’re continuing to grow, setting new benchmarks and reinventing paint for a conscious generation of homeowners and designers.

About The Role:

We’re looking for a CRM Manager to join the team! At COAT, we know a thing or two about brand and growth marketing. We’re looking for someone to own and scale our customer relationship marketing — building automated, data-driven journeys that convert our sample customers to loyal paint customers, drive repeat purchase, and make every customer feel part of the COAT community.

Key Responsibilities:

CRM Strategy & Execution

• Lead COAT’s CRM strategy across D2C and Trade audiences — building out customer lifecycle campaigns that increase engagement, retention, and lifetime value.

• Own and optimise all Klaviyo flows and campaigns — from welcome and post-purchase journeys to win-back, review requests, and VIP programmes.

• Segment and personalise communication using behavioural, purchase, and demographic data.

• Collaborate with Marketing, E-com, and Creative teams to ensure content is always on-brand, relevant, and performance-focused.

• Report on CRM performance, delivering insight and recommendations to drive continual improvement.

Customer Retention & Growth

• Develop and deliver retention-focused campaigns that re-engage lapsed customers, convert sample customers and reward loyalty.

• Identify and test new opportunities to surprise and delight our community — from referral programs to exclusive events or early-access drops

• Collaborate with the wider marketing team to ensure CRM aligns with paid, organic, and brand activity.

• Champion data hygiene and best practice across all customer data platforms, ensuring compliance with GDPR.

Testing & Analytics

• Analyse campaign performance and customer behaviour to inform targeting, messaging, and strategy.

• Run A/B tests across subject lines, creative, and frequency to optimise engagement and conversion.

• Present results and insights clearly to internal stakeholders, translating data into actionable plans.

Requirements:

What You’ll Need

• 3–5 years’ experience in a CRM, retention, or lifecycle marketing role — ideally within a small, ambitious D2C e-commerce brand.

• Expert-level knowledge of Klaviyo — from flow logic and segmentation to reporting and troubleshooting.

• A strong grasp of email marketing best practice.

• Excellent analytical skills, comfortable interpreting data and building reports.

• Strong communication and copywriting ability, with a knack for nailing the COAT tone.

• Collaborative, organised, and comfortable juggling multiple projects in a fast-paced environment.

• A natural problem-solver who brings ideas, energy, and an experimental mindset to the table.

Nice to Have

• Experience with Shopify or similar eCommerce platforms.

• Some familiarity data tools for deeper analysis.

• Previous experience working in a scale-up or startup environment.

Chances are, if you tick these boxes, you’re also creative, detail-oriented, and curious — qualities that will serve you well in our fast-moving, “solutions-not-problems” environment.

Benefits :

• Competitive base salary + benefits

• Flexible hybrid working - Soho HQ 3-days per week, the rest remote.

• Hefty discount on COAT paint, flexible working culture, regular team events.

• 28 days plus bank holidays

• The opportunity to work in a high growth scale up!

• + much more!

If this sounds like you then hit apply or email Kyle on [email protected] to find out more!