Private Label Sales Manager - UK Retail

Royal FrieslandCampina
London

What we ask

  • At least 3-5 years recent Retail sales experience, preferably in dairy and in PL
  • Bachelor’s or Master degree in (International) Business, Marketing or equivalent
  • Fluent in English
  • Strong understanding of private label dynamics and retail buying processes
  • Excellent social, negotiation, communication and influencing skills
  • Proactive mindset and entrepreneurial spirit
  • Result-oriented and data driven mentality
  • Dare to challenge
  • Ability to work independently and manage multiple projects at high pace
  • Strong analytical and strategic thinking
  • Passion for retail, innovation, and customer satisfaction
  • Excellent knowledge of Power BI, MS Office (Excel, PowerPoint, Word and Outlook).

What we offer

  • Bonus: Up to 12.5% annual performance bonus
  • Base salary: £60-70K
  • Car allowance: £5,985/annum
  • Pension: Up to 13.7% employer contribution (age-dependent)
  • Private Healthcare: Optional BUPA coverage + Medicash
  • Life Assurance: 4x salary
  • Group Income Protection Scheme
  • 25 days holiday + 8 UK bank holidays
  • Birthday day off
  • “Summer Hours” & “Winter Wellness” time (2 hrs/week for personal wellbeing)
  • Early Friday finishes at 4pm
  • Access to “Help at Hand” wellbeing support for you and your family

Vacancy description

  • Act as the primary commercial lead for assigned UK retail customers
  • Build strategic, tactical, and operational customer relationships centred on joint goals (e.g., category growth, sustainability)
  • Translate the PL strategy into 3‑year customer plans
  • Manage all private label tenders, pricing, profitability and product development, drive competitive PL propositions for the UK market
  • Lead creation of Joint Business Plans
  • Build annual operational plans including sales, volume, margin, and market share targets
  • Execute annual Sales Activation Plans
  • Own the customer P&L and deliver financial KPIs
  • Review sales, profitability, market share and adjust plans
  • Provide accurate forecasting
  • Oversee execution from concept to launch
  • Collaborate effectively with Finance, Supply Chain, Strategic Pricing, Category Marketing, and peers across OpCos
  • Build network within FrieslandCampina operations, mainly based in the Netherlands
Posted 2026-04-21

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