Account Assistant, Fashion Communications

Karla Otto is a globally recognized public relations and communications agency, founded in 1982, with offices in 15 key cities across the UK, EMEA, US, and Asia. With a strong presence in fashion capitals such as Milan, London, Paris, and New York, the agency has built a reputation for representing some of the most prestigious names in fashion, beauty, and lifestyle.

In 2017, Karla Otto merged with K2 to form THE INDEPENDENTS, a global marketing, design, and communications group. This collective brings together industry leaders who share a commitment to innovation, excellence, and thoughtful collaboration across the luxury and lifestyle sectors.

At Karla Otto, our team of expert strategists, designers, planners and publicists are dedicated to delivering exceptional results and establishing long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Assistant to join our team based in our London office.

Key Responsibilities

Sample Trafficking:

• Actively involved in pitching samples to press, developing and writing pitches with creative flair

• Support the signing-in process of samples at the beginning of the season

• Monitor and control the movement of all client samples in and around the building

• Responsible for the send out and returns process of samples to key contacts (editors, influencers, stylists etc.) and escalates any challenges to the send out process to senior team members

• Loss prevention – maintains an organised approach to signing samples out of the building and identifies any concerns that creates risk to Karla Otto’s reputation or Karla Otto’s ability to provide exceptional client experience

Client services:

• Maintain regular communication with the client specifically relating to samples

• Prepare agendas, meeting minutes and media updates for client calls

• Collaborate with the account team to identify opportunities to increase product/brand visibility.

Coverage & reporting:

• Compile and review editorial clippings to clients

• Monitoring and sharing coverage across print, online and social media with clients

• Compile client reports on a weekly, monthly and quarterly basis that highlight success or opportunities against the agreed key performance indicators for individual clients

Events:

• Build and cultivate relationships with members of press by supporting with showroom appointments, events and press meetings

• Provide essential support at events, with projects and shows including evenings/weekend support as required

Business requirements:

• Keeps up to date with developments in the media and social sphere and identifies opportunities to suggest suitable influencers for KO clients

• Updating and maintaining contact database and industry moves

• As part of your duties, you will be required to work on reception for a short period of time once per week, typically for a few hours, to assist with greeting visitors.
  

Key Attributes

• Experience as public relations and/or communications, marketing intern

• Interest in culture, arts, fashion and lifestyle

• Strong communication skills (both written and oral), research, and organisation skills

• Ability to work under pressure, to meet deadlines and prioritise in a fast paced environment

• Confidence to make suggestions, bring ideas to the wider team that focuses on client experience and work as part of a team

• You have experience in monitoring and tracking global media coverage and utilising tools to measure impact and report back to the business,

• Positive attitude to challenging situations and a willingness to go above and beyond the call of duty in order to complete a project accurately and on time

• Highly motivated and enthusiastic

• Strong work ethic

• Must be efficient in Outlook, Excel, and PowerPoint
  

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.