Director of Franchise Sales

Role: Director of Franchise Sales

Location: Hybrid – London based (regular travel to studios, occasional travel within the UK)

Salary: Competitive

Role Summary:

The Director of Franchise Sales will play a pivotal role in accelerating the growth of

Deblankson’s Club Pilates brand across the United Kingdom. This individual will drive

franchise sales by identifying, qualifying, and onboarding new franchise partners, ensuring

alignment with our brand values and operational standards.

Key Responsibilities:

●Lead Generation & Prospecting: Develop and execute strategies to generate qualified

franchise leads through networking, events, referrals, and digital channels. Manage

inbound enquiries and proactively reach out to prospective investors and entrepreneurs.

●Sales & Pipeline Management: Conduct needs assessments and discovery calls to

evaluate potential franchisee fit. Deliver engaging presentations that highlight the

business model, ROI potential, and brand support systems. Guide prospects through the

entire sales process, from initial enquiry to signing the franchise agreement. Maintain an

up-to-date sales pipeline, accurately forecasting and reporting activity to leadership.

●Relationship Management: Build strong relationships with prospective and existing

franchise partners. Collaborate with internal teams (real estate, operations, marketing)

to ensure a seamless onboarding process. Attend industry events and exhibitions to

represent the Club Pilates brand.

●Market Insight & Reporting: Monitor market trends, competitor activity, and emerging

opportunities in the boutique fitness space. Provide feedback to leadership to inform

strategic decisions and expansion planning.Required Skills & Experience:

●Proven track record in B2B sales, business development, or franchise sales (fitness,

wellness, or hospitality experience is advantageous).

●Strong consultative selling skills and ability to build trust with high-net-worth

individuals and entrepreneurs.

●Excellent communication and presentation skills, both written and verbal.

●Ability to manage multiple opportunities simultaneously with attention to detail.

●Proactive, self-motivated, and able to work independently in a fast-paced environment.

●Comfortable with CRM systems and reporting metrics.

What We Offer:

●Competitive base salary with performance-based commission structure.

●Opportunities for professional growth within a rapidly expanding international group.

●Flexible working environment with support from a collaborative leadership team.

●The chance to be part of a mission-driven company shaping the future of wellness in the