Marketing Manager, Products

Marketing Manager, FlightStory Ventures

Reports to: Head of Marketing

About FlightStory:

We are a media company and investment fund, and we’re on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.

Mission:

Drive audience growth, engagement, and revenue for FlightStory Creator Ventures products through high-impact marketing strategies. This role is pivotal in launching and scaling products, ensuring they cut through, reach the right audiences, and deliver commercial success. Success comes from deeply understanding our creators - their audiences, their influence, and what makes their brands resonate - so that every marketing move feels authentic and impactful. Responsible for leading multi-channel campaigns, shaping product narratives, and identifying key opportunities to maximise impact, this role creates campaigns that spark conversation, build real connections, and drive measurable business impact.

Outcomes:

Audience growth & engagement: Develop and execute marketing strategies that drive audience acquisition, engagement, and retention across FlightStory’s product ecosystem

Go-to-market excellence: Lead product launch strategies that maximise visibility, ensure strong positioning, and drive sustained demand

Multi-channel campaign execution & orchestration: Oversee the planning, execution, and coordination of integrated campaigns to optimise reach, engagement, and revenue impact

Audience & creator connection: Leverage audience and creator insights to build marketing strategies that drive deeper engagement, brand affinity, and commercial impact

Revenue & commercial impact: Build marketing initiatives that directly contribute to revenue growth, leveraging campaign performance data to drive commercial success

Experimentation & optimisation: Drive a culture of test-and-learn, using data and analytics to refine marketing strategies, improve performance, and identify new opportunities that drive impact

Seamless cross-team collaboration: Work across creators, product, channel owners, and beyond to align marketing efforts and deliver high-impact campaigns

What Success Looks Like:

• You build a deep understanding of our creators - their audiences, their influence, and what makes their brands resonate - so that every marketing move feels authentic and impactful

• You create campaigns that spark conversation and drive real engagement, ensuring FlightStory products don’t just launch but truly connect

• You instinctively know when and where to show up, making sharp, tactical decisions that ensure our marketing is always relevant and effective

• You test, learn, and push boundaries, bringing a mindset of constant experimentation to refine what works and uncover new ways to drive impact

• You work seamlessly across teams, from content to paid, social to product, ensuring campaigns hit hard and land right

• You grow and deepen our audience, turning reach into real connection and engaged communities

• You turn momentum into revenue, leading marketing efforts that are measured, optimised, and refined to drive commercial success

Competencies:

Product marketing execution: You know how to take a product to market - how to position it, communicate its value, and drive demand. Experience with creator-led products is a huge plus

Campaign strategy & development: You can craft and execute marketing campaigns that cut through, ensuring FlightStory’s products show up in the right places with the right message

Cultural & audience insight: You understand where culture is heading, what matters to audiences, and how to tap into key moments to maximise impact

Strategic decision-making: You move fast but think long-term, making smart, tactical choices about when, where, and how to show up

Data-driven optimisation: You translate data into action - tracking performance, refining campaigns, and optimising for audience growth and revenue impact

Collaboration & cross-team alignment: You work seamlessly across product, content, social, and paid media, ensuring marketing efforts land with maximum impact

Agility & experimentation: You thrive in a fast-moving environment, constantly testing, learning, and evolving to stay ahead

Location - Shoreditch, London

- We are an in-person-first culture and believe in fostering a vibrant and work environment centred around connection and community.

- Some roles will require global travel so flexibility in this aspect is important and your hiring manager will confirm this with you during the interview process

Interview Process

Screening Process - Our screening process is designed to assess candidates in a fair way. This gives you an opportunity to share your skill, experience and passion.

Phone Call with the Talent Team - You will share a call with our talent team who will answer any questions you have about the role, our business and any next steps.

1st Interview - This first stage will involve meeting your potential manager and team members.

2nd Stage Interview - Task - Through the task round you get an insight into the day to day responsibilities of the role and we get the opportunity to understand how you work.

Final Stage Interview - The final interview involves meeting a Senior Stakeholder in the business.