Head of Data-Led Advertising

The Telegraph’s shift to a subscriptions-first, digital-first model presents major opportunities to monetise its rich first-party data. The Head of Data-Led Advertising will lead revenue growth across Digital Advertising, Partnerships, Commerce, and Syndication by championing TMG’s commercial data products and services.

In addition to strengthening existing revenue lines, the role will drive the development of innovative, market-leading data solutions. Working closely with commercial leadership, the role will shape and execute data-driven sales strategies that enhance product offerings, increase audience engagement, and maximise revenue.

This role will also play a key part in positioning TMG’s data value to clients and fostering a data-first sales culture through marketing support, client engagement and strategic product inclusion in commercial negotiations.

Key Responsibilities

The responsibilities for this role are spilt into three main areas;

Revenue Growth

• Drive growth in audience and contextual advertising revenue, with a focus on increasing high-yield targeted campaign performance.
• Identify and pitch new advertiser opportunities, collaborating with Sales, Programmatic, and EIPs teams to deliver bespoke audience-led solutions.
• Lead and expand strategic partnerships with key third-party platforms (e.g. Permutive, Infosum, DoubleVerify) to enhance revenue, yield, and capability.
• Develop and apply deep understanding of client data activation strategies to drive innovation and new revenue opportunities for TMG.

Refine Sales Strategy and Go-to-Market Approach

• Collaborate with senior commercial leaders and product owners to evolve TMG’s data targeting proposition and develop impactful, data-driven advertising solutions for clients and agencies.
• Stay informed on competitor and industry developments in audience and data products, making strategic recommendations to keep TMG’s proposition best-in-class.
• Represent TMG in the advertising industry through thought leadership, including panel appearances, presentations, and trade press contributions.
• Drive performance through test-and-learn strategies, enhancing targeting capabilities and ensuring supply volumes align with commercial targets and client demand.

Maintain TMG’s Leadership in Data-Led Advertising

• Deliver hands-on support, training, and input into marketing materials for commercial data products.
• Monitor regulatory developments to ensure compliance across all commercial data solutions.
• Collaborate with senior leaders and cross-functional teams to align commercial initiatives with business strategy.

Requirements

• Proven track record of delivering advertising revenue growth, launching data-driven initiatives, and achieving commercial targets.
• Strong experience pitching audience data solutions to clients and agencies, either independently or as part of a sales team.
• Deep understanding of how user data is used across the programmatic ecosystem, with the ability to translate complex concepts into client-friendly language and compelling GTM use cases.
• Commercial experience in digital advertising, partnerships, or commerce, ideally in a data-led role at a major media owner or within a sales environment.
• Skilled in financial management, rate card creation, yield optimisation, and media planning.
• Excellent collaboration and stakeholder management skills; able to align diverse teams around shared goals.
• Strong external partnership skills with a track record of building and growing strategic relationships.
• High integrity and emotional intelligence; persuasive, influential, and able to lead by example.

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and parental leave (six months fully paid maternity leave and enhanced paternity/partner leave), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you’ll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

At Telegraph Media Group, we foster a diverse and inclusive workplace and we are committed to building a team that reflects a wide variety of skills, perspectives and backgrounds. We believe in equality of opportunity and welcome candidates from all backgrounds, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

We are proud to be a Disability Confident Employer as part of the government’s Disability Confident Scheme. If you are disabled or have a long-term health condition and would like support in applying for any of our roles or if you require any reasonable adjustments in the recruitment process with us, please make us aware.

To find out more about Diversity, Inclusion and Belonging at Telegraph Media Group, and for more information on our purpose, beliefs, and people values, please visit our website