Head of Wholesale

Origin Coffee
London

About The Role

Join Origin, one of Europe’s leading speciality coffee roasters, in a pivotal role shaping the future of our wholesale channel. This is a hands-on, growth-focused opportunity to lead how our coffee reaches the most progressive, values-led hospitality brands across the UK and beyond.

As Head of Wholesale, you’ll take ownership of a portfolio of forward-thinking, multi-site partners that share our commitment to quality, design, and meaningful collaboration. You’ll lead new account acquisition, strengthen existing relationships, and deliver service that reflects the whole Origin experience, working closely with our Education, Training, Operations, Technical, Brand, and Marketing teams.

You'll also lead and support a growing wholesale team, setting clear goals, building structure, and fostering a culture rooted in accountability, care, and commercial excellence. As the channel grows, you'll play a key role in shaping its future.

What You’ll Be Doing

  • Owning and growing a portfolio of strategic wholesale accounts
  • Leading on new business, identifying aligned opportunities and turning them into long-term partnerships
  • Building strong relationships across food-led and design-forward hospitality brands
  • Collaborating cross-functionally to deliver a seamless Origin experience, from onboarding to retention
  • Using CRM tools and reporting to track performance, forecast growth, and support strategy
  • Representing Origin at industry events, trade shows, and launches
  • Leading and supporting a growing wholesale team, setting expectations, driving performance, and coaching for success
  • Helping shape team structure, hiring, and rhythms as the channel scales, building a culture rooted in care, accountability, and commercial focus.

What You’ll Bring

Skills & Behaviours

  • Proven experience in account management or business development in speciality coffee or premium F&B.
  • Commercial mindset with a sharp eye for value, margin, and growth.
  • Confident communicator and trusted relationship builder.
  • Highly organised, responsive, and familiar with CRM and sales tools.
  • Comfortable working independently while staying aligned with team goals.

Values & Mindset

  • You’re passionate about quality, coffee, and meaningful partnerships.
  • You lead with integrity and collaborate with purpose.
  • You’re humble, curious, and always seeking to grow.
  • You’re committed to delivering value to customers, the team, and the broader business.
  • You believe in doing business the right way, sustainably, ethically, and for the long term.

Desirable Extras

  • Experience working with or selling into multi-site hospitality brands.
  • Background in sales, barista training or hospitality operations.
  • Existing network in the UK speciality coffee or hospitality scene.
  • Confident public speaker and brand representative.
  • Growth mindset and sharp commercial instincts.

Why Origin?

  • 25 days holiday + bank holidays
  • Uncapped bonus potential
  • All the coffee you could dream of
  • Work that’s meaningful, creative, and rooted in values
  • Industry-leading brand
  • B-Corp certified business with a people-first culture
  • A chance to shape the future of speciality coffee.

The base salary for this role is competitive and includes an attractive overall earnings package featuring performance-driven rewards and an uncapped bonus scheme. We ask applicants to include their salary expectations in their application.

Posted 2025-05-23

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