Event Director - PharmagoraPlus

WHO WE ARE:

Great Events by Great People.

We are CloserStill. We run more than 100 market-leading, B2B events and gatherings focused on the Business Technologies, Healthcare and Future Transport and Infrastructure sectors.

We are committed to excellence and innovation in our business operations and in our brands. Resulting in widespread recognition including numerous accolades and prestigious awards for our events like the London Vet Show and Learning Technologies to Tech Show and DevLearn, we were honoured to have been named in The Sunday Times Top 100 Best Companies to work for three consecutive years, from 2018 to 2020.

But we are nothing without our "CloserStillians". We are committed to building an environment for our workforce to excel.

Purpose and objective of the job:

Overall responsibility for the show's performance leading the team across all disciplines. To ensure tactics are produced to manage the event program and budgets as well as resources and staff as directed by the GED/MD. To ensure the success of high-profile events whilst maximising profits. To liaise with other departments such as operations, marketing and the show team to ensure the smooth running of the event as well as planning and post-event responsibilities. Manage the show budgets, ensuring no overspending and maximum profitability for the business. Support company senior management team with the smooth running of the company as and when required.

Main Duties:

Brands

• Through research, analysis, developing relationships and market intelligence, to implement strategies and initiatives to ensure the ongoing growth and sustainability of the event – writing a business plan for the event (updated annually).

• Produces a coherent brand strategy for all four events to maintain and increase relevance to all markets, meeting visitor and exhibitor expectations.

• Ensure that the marketing strategy is aligned with the event’s commercial objectives.

• Provide a strategic event floor plan in conjunction with the Operations Manager – designed to meet the budget target and optimise the visitor's experience and ensure constant and consistent visitor stand traffic for exhibitors.

• Identify and implement (where possible) extra revenue streams and brand extension opportunities.

• Monitor and report competitor activity, taking actions where necessary.

• To get close to your market, understand its trends and develop your event around it.

General Management

• Day-to-day management of the event team.

• Set clear goals and objectives for all reporting staff.

• Set, monitor and evaluate performance targets (with the aid of CRM applications).

• Create, monitor and evaluate individual bonus plans for the show team.

• Complete annual and mid-term staff appraisals as necessary.

• Recruit and interview new staff where necessary.

• Assess, develop and coach all reporting staff (including identifying bespoke training needs of individuals where necessary).

• Motivate the team.

• Coach and develop the team in all aspects of their roles, creating a transition map to expanded roles and promotion where appropriate.

• Interdepartmental –manage relationships with supporting departments, ensuring they are aligned with the event’s business objectives and commercial goals.

Sales

• Visit and canvas at competitor and industry events.

• Run and manage the rebook process and rebook team.

• Role-play the sales team regularly and share areas for enhanced sales performance and best practice.

• Manage the prospect database to ensure it is constantly updated and is fit for a purpose, falling in line with the company's CRM policy.

• Ensure a consistently high-quality delivery in all prospect, exhibitor and partner communication, ensuring the message is on point.

We do not offer sponsership for this role

CloserStill Media reserves the right to request a DBS or credit check should the role require it.

DIVERSITY AND INCLUSION:

CloserStill Media embrace diversity in all its forms and are committed to continuing to develop a diverse and inclusive environment that encourages collaboration and innovation.

We are an equal opportunity employer. All applicants will be considered for employment based on merit without attention to age, ethnicity, religion or beliefs, sexual orientation, gender identity, family or parental status or disability status.

We are committed to ensuring an inclusive and accessible recruitment process. If you require any reasonable adjustments at any stage, don't hesitate to get in touch with our HR team at [email protected] .