Senior Account Executive (Search & Social)

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The Role

The role exists within Mindshare Channels & Solutions to support a growing team Paid Search and Social specialist team. We are looking for an experience Paid Search or Paid Social Senior Account Executive looking to learn a new channel and who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report to the Biddable Account Manager. Working within the Paid Search and Social team, they will be integral to achieving client goals, and the development and optimisation of Paid Search and Social activities as part of integrated multi-channel campaigns. The ideal candidate will have proven experience of successfully planning, executing and optimising Paid Search or Paid Social campaigns. They will need to demonstrate knowledge of native platform suppliers and 3rd party providers, as well as developing an understanding of their available products and services.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Essential Criteria

• Experience setting up and optimising campaigns within Google, Bing via SA360/Marin/Kenshoo AND/OR Meta/ Tiktok / Linkedin /Pinterest etc.
• Experience using custom audiences and automation to enhance Paid Search AND/OR Paid Social strategy and performance
• Analytically minded with an aptitude for handling large data sets in order to identify trends and actionable insights
• Strong understanding of Paid Search AND/OR Paid Social best practices around for example buying strategies, formats, and audiences
• Understanding of measurement capabilities via the native platforms and 3rd party tools
• Intermediate experience using Excel and PowerPoint (Charts and graphs, pivot tables)
• Proactive approach to expanding knowledge and capabilities
• Attention to detail
• Able to communicate effectively and work as part of a wider, cross-channel team
• Programming or coding knowledge is not mandatory, but is advantageous

Desirable Criteria

• Language skills

Responsibilities

Delivering client performance

• Work with digital platforms like Google SA360, Google Ads, Bing Ads to run best practice compliant Paid Search campaigns AND/OR Native buying across META/ Tiktok /Pinterest etc and run best practice Social campaigns. And the opportunity to run ads across other platforms and learn a new channel.
• Competently create media plans designed to achieve specified KPIs
• Understand how digital media can be measured and tracked using third party technology
• Navigate and implement advanced features within native and 3rd part digital management platforms (I.e. automation, bid rules, audience expansions/creation, and feed integration)
• Identify and implement testing approaches to improve campaign performance against KPIs
• Carry out regular account optimization in order to improve performance against KPIs
• Complete client reporting and analyze campaign results extracting insight in order to provide recommendations for future activity
• Contribute to regular client meetings; preparing and presenting performance detail and account action updates
• Effectively manage your workload, and submit deliverables to your Account Manager within deadlines

Inspiring our people

• Effectively communicate with your Manager , client team and client contacts regarding deadlines and delivery of work
• Train Grads and Executives on how to effectively and efficiently build Paid Search/Paid Social campaigns and applying best practices for managing Biddable activity
• Support the Account Executive with tasks, providing guidance where needed

Driving our process

• Complete the Mindshare finance process for all clients
• Carry out regular campaign and budget management checks
• Support Account Executives in following all Mindshare processes

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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