Flagship Store Director London

INTRODUCTION

At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.

We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.

JOB PURPOSE

As the Store Director of our flagship store, you will lead the store’s vision, performance, and client experience, setting the benchmark for excellence within Burberry’s global retail network. You will drive commercial success, cultivate a high-performing team, and ensure an exceptional luxury environment that reflects the brand’s heritage, innovation, and commitment to client service

RESPONSIBILITIES

Leadership & People Development

• Inspire, lead, and develop a diverse team to deliver outstanding results in sales, service, and operational excellence.
• Foster a culture of high performance, collaboration, and continuous development, acting as a role model for Burberry values.
• Identify and nurture internal talent, supporting succession planning and career progression within the business.
• Effectively manage performance, set clear goals and expectations, and provide regular, constructive feedback.

Client Experience & Brand Ambassadorship

• Champion and embed the Retail Forward strategy in the store
• Ensure the highest standards of client experience, ensuring the store delivers a personalised and memorable luxury journey for every client.
• Build enduring relationships with clients across all segments, driving loyalty and long-term brand advocacy.
• Ensure that visual merchandising and in-store presentation reflect the brand’s identity and seasonal campaigns impeccably.

Commercial Performance & Business Development

• Own the store’s P&L, driving sales, profitability, and KPIs to exceed targets.
• Analyse business performance, identify opportunities for growth, and implement strategic actions to maximise revenue.
• Collaborate with regional and global teams to align on key commercial initiatives, events, and clienteling activities.
• Monitor local market trends and competitor activity to maintain the store’s position as a market leader.

Operational Excellence

• Ensure all store operations comply with brand policies, procedures, and legal requirements.
• Oversee inventory management, loss prevention, and stock integrity.
• Maintain exceptional standards of health and safety, security, and operational efficiency.

PERSONAL PROFILE

• Significant experience in a senior retail management role, ideally within luxury fashion or premium retail.
• Proven track record of leading large teams in a high-profile store environment with strong commercial results.
• Strong understanding of luxury client expectations and the art of clienteling.
• Financial acumen and experience managing a store P&L.
• Inspiring leadership style with excellent communication and people development skills.
• Ability to work strategically and operationally in a fast-paced, dynamic environment.
• Deep passion for fashion, luxury, and delivering an exceptional client experience

MEASURES OF SUCCESS

• Achievement of monthly, quarterly, and annual sales and profitability targets and key KPI targets.
• Year-on-year growth in key performance indicators, including average transaction value, conversion rate, and units per transaction.
• Positive client satisfaction and Net Promoter Scores (NPS) reflecting a luxury-level experience.
• Retention and development of top talent with measurable improvements in employee engagement and reduced turnover.
• Delivery of impeccable store presentation standards, as evidenced by internal audits and brand compliance reviews.
• Effective management of stock levels with minimal shrinkage and strong inventory accuracy.
• Active contribution to the brand’s reputation as a market leader through local partnerships, events, and high-profile client relationships.

FOOTER

Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.