Dine-In Commercial Manager
Dine-In Commercial Manager
This role sits at the heart of our trading success, with a powerful responsibility to accelerate Dine-in sales growth (LFL’s, Covers, Sales) as a key member of the Trading team. You’ll take the lead in shaping the commercial performance of our Dine-In business driving guest numbers, launching standout promotions, and delivering measurable growth.
From strategy to execution, you’ll design and lead trading campaigns that maximise sales, boost guest visits, and increase profitability. You’ll own the PizzaExpress Dine-In promotional calendar end-to-end, turning key moments into high-impact campaigns that elevate our brand and excite our customers. Collaborating with cross-functional teams, you’ll bring innovative offers to life and amplify them across every channel to make a real market impact.
What you'll be doing:
- Collaborates with wide cross-functional team to gain deeper understanding to support analysis and to inform potential areas of improvement
- Builds strong relationships with internal stakeholders and business partners to create and execute sales driving initiatives, such as promotional and marketing campaign.
- Role model and champion the Leadership Framework and PizzaExpress values, supporting the team to grow our busine
- Champion customer-centric thinking in all trading initiatives.
- Monitor customer feedback and sentiment across platforms to identify opportunities for improvement.
- Identifies new sales streams, recommending, planning, forecasting and leading implementation of such projects, working closely with cross-functional teams
- Oversee trade plan execution in PizzaExpress. Work cross functionally as required with teams (Brand and marcomms, F&B, Operations, CRM, Digital Product and Propositions Teams) to create and implement compelling promotional activity.
What you'll need:
- Experience in commercial/marketing/trading roles
- Strong commercially and numerate. Includes understanding of budget and forecasting processes, and sales incrementality analysis
- Demonstrable history for inputting into multi-channel sales growth agenda in a sizeable business. Includes keen appreciation of customer dynamics and market forces
- Strong understanding of commercial trading levers. Includes overall business performance and post-campaign data led analysis
- Excellent history of account management, able to extract maximum value from strategic partnerships
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