CRM Manager
Responsibilities of the CRM Manager role:
Salesforce Marketing Cloud (SFMC) & campaign delivery- Significant experience using Salesforce Marketing Cloud (or a comparable enterprise marketing automation platform)
- Own the end-to-end build and deployment of email campaigns, including audience selection, dynamic content, testing, scheduling and delivery
- Work closely with data and technology teams to help troubleshoot issues and continuously improve the campaign delivery process
- Ability to analyse data and derive actionable insights to improve campaigns
- Strong experience writing and maintaining SQL queries to create customer audiences, support campaign targeting and manage data with Marketing Cloud
- Comfortable working with large customer datasets and complex segmentation
- Proven successful experience in developing segmented, personalised, and tailored email and SMS campaigns, with a clear understanding of automation opportunities
- Translate complex changes into simple, engaging messaging across email and SMS channels
- Ensure messaging aligns with brand requirements
- Understand when SMS is the most appropriate channel to support customer engagement and operational communications
- Comfortable leading a key digital transformation project
- Build strong relationships with stakeholders across the business
- Work comfortably in a collaborative environment with peers
- Experience directing and managing agency support
- Manage tight deadlines in a fast-paced environment
- Demonstrable experience in achieving targets/results, focused on organising and bringing people and resources together to achieve objectives.
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