National Account Manager - UK

FrieslandCampina
London
This role leads the commercial agenda across FrieslandCampina UK’s key Wholesale customers within our buying group portfolio ( Unitas, Sugro , NBC & Confex). Accountable for top and bottom-line growth through the development and execution of robust customer and channel strategies.

You will own the Joint Business Planning (JBP) process, translate the Fighting Unit strategy into actionable customer JBP plans, and lead the performance management and deployment of a third-party salesforce. This role is pivotal in ensuring effective alignment across Marketing and Category functions to unlock sustainable growth and strengthen our share of wallet in Wholesale.

What We Ask

  • 3+ years in FMCG, with specific experience in Wholesale or Cash & Carry
  • Proven track record of commercial delivery and strategic customer management
  • Strong cross-functional collaboration and influencing skills
  • Resilience and ownership mindset — thrives in a high-performing, lean team
  • Ability to manage ambiguity and flex outside core responsibilities when needed

What We Offer

Salary : £50-57k

Office Based Contract: 50% inoffice attendance

Bonus: Up to 12.5% annual bonus

Car Allowance: £5,700 per annum

Pension: Up to 13.7% employer contribution (age-dependent)

Healthcare: Optional private medical cover (BUPA) + Medicash

Death in Service: 4x salary

Group Income Protection Scheme

Holiday: 25 days + 8 UK bank holidays

Flex Benefits (Non contractual):

  • Summer Hours (1pm Friday finishes – July/Aug)
  • Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
  • Birthday off (+1 day annual leave)
  • 4pm Friday finishes (standard weeks)
  • £28/month WFH broadband allowance
  • Access to ‘Help at Hand’ wellbeing support for employees & family
Vacancy Description

Customer & Channel Strategy Execution

  • Cascade the Fighting Unit’s strategy into fully scoped customer JBP’s and channel plans including KPIs, P&L targets, and budget ownership.
  • Align with Brand and Category teams to integrate category vision and brand plans into the Wholesale customer environment.
  • Deliver customer-specific execution plans that drive profitable volume, frequency, and distribution.

Customer Leadership & Relationship Management

  • Act as FrieslandCampina UK’s key representative for assigned Wholesale customers.
  • Develop and maintain strong cross-functional relationships across customer organisations.
  • Lead constructive, fact-based negotiations and engage in Joint Business Planning to secure long-term partnerships and incremental growth.

Commercial Excellence & Execution

  • Drive optimal trade terms and investment ROI through strategic promo planning, pricing, and pack/channel architecture (OBPPC).
  • Prioritise Hero SKUs and lead the execution of assortment and activation strategies across depot and in-store environments.
  • Deliver compelling channel-specific selling stories grounded in data and insight.

Field Force Leadership

  • Lead and manage the 3rd party Wholesale salesforce to ensure operational alignment with FCUK strategic goals.
  • Set KPIs, review performance, and drive executional excellence across the salesforce footprint.

Staying true to who you really are, that is your starting point at FrieslandCampina. Because it is precisely by embracing our differences that we can grow together. We want to create a working environment that allows all employees to bring their best and authentic selves. If who we are suits you, but you're not sure if you're the best fit for the role, we still encourage you to apply so we can help you find the role that fits you best.

Team Details

Reporting to: Business Unit Controller Hierarchical reporting line: SD Indirect reports: N/A
Posted 2025-09-27

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