Paid Social Lead

At Charlie Oscar, we’re building something different.

We’re a digital agency on a mission to transform how brands grow - one that combines marketing science, creative strategy and AI-enabled execution. At the centre of this is our proprietary MMM platform, COmpass, helping us understand what actually drives growth, not just what looks good on a dashboard.

But what really sets us apart is our ambition.

We’re a fast-growing, independently owned agency - scaling quickly, evolving constantly, and working with some of the most exciting consumer brands in the UK and beyond. We’re not here to maintain the status quo. We’re here to push it.

And that’s where you come in.

We’re looking for a Paid Social Lead who thrives in a high-performance environment and wants to play a key role in shaping the future of paid social at Charlie Oscar.

This is a role for someone who doesn’t just manage campaigns - but owns performance, influences creative direction, and is excited by how AI is redefining the way we work.

You’ll lead our Paid Social function, working closely with our Head of Paid Media, while managing and developing a growing team. You’ll partner with ambitious, fast-scaling brands - helping them unlock growth through smarter strategy, sharper creative, and more intelligent use of data and technology.

WHAT YOU’LL BE GETTING STUCK INTO

Driving performance through Paid Social
You’ll take ownership of paid social strategy and activation across a portfolio of clients - ensuring campaigns are not only well executed, but continuously evolving to deliver stronger results.

From platform strategy and account structure to testing frameworks and budget allocation, you’ll be responsible for building systems that scale.

Leading creative strategy (this is critical)
At Charlie Oscar, we believe Paid Social performance is driven by creative.

You’ll work at the intersection of media and creative - guiding clients on what actually works in-platform. That means:

• Shaping creative strategy across Meta, TikTok and beyond

• Helping clients produce better-performing assets at scale (often hundreds per month)

• Translating data into clear, actionable creative insights - hooks, formats, messaging, CTAs

• Partnering with creative and influencer teams to continuously raise the bar

We’re looking for someone who can speak confidently and passionately about creative performance - not just media buying.

Embedding AI into how we work
AI is a core part of how we’re building the future of Charlie Oscar.

We already have strong foundations - from AI agents to workflow automation - and we’re looking for someone who is excited to push this further.

You don’t need to have all the answers. But you do need to:

• Actively use AI tools to improve efficiency and output

• Explore new tools, platforms and workflows with curiosity

• Think about how AI can enhance campaign performance, creative testing and reporting

• Bring energy and ideas into how we evolve as an AI-enabled agency

This is as much about mindset as it is about experience.

Leading and building a high-performing team
You’ll lead and develop our Paid Social team - setting the standard for how we work.

This includes:

• Line managing and mentoring Paid Social Managers and Executives

• Creating a culture of accountability, curiosity and continuous improvement

• Building development plans and helping individuals reach their potential

• Reviewing output and ensuring consistently high standards

We’re a growing business, so you’ll also play a key role in shaping the future structure and capability of the team.

Partnering with clients
You’ll act as a strategic partner to our clients - bringing clarity, confidence and commercial thinking to every interaction.

From performance reviews to growth planning, you’ll help clients understand what’s working, what’s next, and where to invest.

WHAT WE’RE LOOKING FOR

We’re less focused on “perfect backgrounds” and more focused on how you think and how you show up.

That said, you’ll likely bring:

• Strong experience leading Paid Social for performance-focused, consumer brands (D2C ideal)

• Deep platform expertise across Meta and TikTok (others a bonus)

• A proven track record of driving customer acquisition and scalable growth

• Confidence in shaping and leading creative strategy for paid social

• Experience managing and developing a team

• A naturally analytical mindset, with the ability to turn data into action

And importantly:

• A genuine curiosity for AI and how it can transform the way we work

• A high-performance mindset - you’re ambitious, proactive and always looking to improve

• Energy, enthusiasm and a point of view - whether that’s in your work or your interests outside of it

BENEFITS:

• Competitive salary plus opportunity to earn a performance based bonus paid every 6 months

• Wellness allowance including access to Bupa private health care

• Pension plan

• Regular team socials and annual company away day

• Hybrid working (4 days in the office, 1 day from home)

• 25 days’ holiday per year, plus bank holidays and flexible time over Christmas

• 4 weeks ‘Work From Anywhere’ per year

• Birthday off

• Cycle to Work Scheme with Forest Bikes

• Eye care vouchers

• Regular office treats and surprises

• Be part of building something truly exceptional
  

WHAT MAKES US US - OUR VALUES
At Charlie Oscar, our values aren’t just posters on the wall – they show up in how we work, how we treat each other, and how we build something brilliant together.

Make It Happen
Momentum matters, progress beats perfection every time.

Treat It Like Your Own
Think like an owner. Care for every detail as if it were your money, your brand, your business.

Grow Together
Build the business, lift your team, and invest in your own growth along the way.

Be Brave
We create space for bold thinking, confident decisions, and the freedom to back yourself.