Marketing Operations Manager
Responsibilities of the Marketing Operations Manager:
- Build and maintain the systems and processes that support a high-performing marketing organisation
- Improve the quality and consistency of marketing data, creating a trusted source of truth for performance reporting
- Connect marketing activity to the wider customer journey, working with the wider Revenue Operations team to improve visibility from initial engagement through to pipeline, revenue and account expansion
- Leverage HubSpot's full suite of Marketing Ops capabilities, such as lead scoring, multi-touch attribution and custom events, to deliver deeper understanding and recommendations for the Marketing function
- Expand current enrichment and segmentation tooling to improve Marketing's ability to tailor outreach content and timing
- Improve lead assignment to be smarter and timelier, providing sales with the context they need to make the first outreach as successful as possible
- Develop reporting and analysis that helps Marketing understand performance and make better investment decisions across campaigns, channels and events
- Work with marketing leaders and campaign owners to ensure major initiatives are set up, tracked and optimized effectively
- Turn marketing data into clear recommendations, helping the team identify trends and make more informed decisions
- Improve marketing operations through clear processes, automations and internal tools, including revenue intelligence and AI-enabled workflows
- Act as a proactive partner to Marketing, bringing ideas and helping shape the function as Luminance grows
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