Email Conversion Officer

MEDECINS SANS FRONTIERES UK

Médecins Sans Frontières/Doctors Without Borders (MSF) provides life-saving emergency relief and longer-term medical care to some of the most vulnerable and excluded communities around the world. As an independent medical humanitarian organisation, we deliver care based only on need, regardless of ethnic origin, gender, religion or political affiliation.

MSF relies on donations from private individuals and organisations for the majority of its income. This private funding gives MSF the freedom to respond where needs are greatest and to speak out publicly, free from any political interference.

MSF has around 63,000 local and international staff working in over 70 countries, in some of the most challenging places in the world. Our medical humanitarian projects are supported by offices in 44 countries, including the UK and Ireland. These teams recruit staff, organise fundraising, and raise awareness on the humanitarian crises our colleagues are witnessing, as well as running different and diverse support activities. MSF offices are spread across Europe, North and South America, Asia, Africa and Australasia.

At MSF UK/IE, we support MSF's operations by building relationships with our supporters, increasing awareness of our work, raising funds, providing specialist medical expertise, ensuring MSF staff have access to relevant higher education programmes, catalysing change on medical humanitarian issues, and recruiting field staff. MSF UK/IE personnel are dynamic, hard-working, enthusiastic and committed to MSF's values and aims. In addition MSF continues to build upon its presence in Ireland to become a widely recognised, accepted and respected humanitarian organisation among Irish audiences, and within the Irish humanitarian and political sector.

Are you passionate about digital marketing, data-driven design, and creating engaging supporter experiences? At MSF UK, we’re looking for an Email Conversion Officer to help us optimise our digital campaigns and boost donor engagement. You'll collaborate across teams, think holistically, and play a key role in shaping how we connect with our supporters.

Hours: 37.5 hours a week, Mon-Fri

Location: London (Hybrid - 2 days per week in London Office)

Duration: Permanent

Salary: £40,682.16 per annum

Job Purpose:

The Email Conversion Officer plays a role in maximising the effectiveness of our digital campaigns, channels, platforms, and user journeys.

They will work alongside the other members of the Digital Conversion teams under the direction of the Digital Conversion Manager and in collaboration with the wider Digital Team and Fundraising and Communications departments.

The role holder will improve key conversion metrics such as donations and campaign engagement through iterative design processes; making sure we fine tune our supporter journeys and enhance digital marketing practices.

The Email Conversion Officer will specifically help with:

• Optimising our post donation journeys specifically with audience segmentation
• Devising and running email testing schedules, implementing iterative improvements to meet user needs
• Creating engaging onboarding email campaigns to increase donor retention

The post holder will be expected to identify digital trends to improve MSF UK’s fundraising appeals and advocacy campaigns. The post holder is required to think holistically; to understand and buy in to large cross-departmental strategies.

Please download the full job and person specification below for further details.

Knowledge, Skills and Experience

• Ability to think holistically, to think about conversion campaigns across diverse channels
• Experience in email marketing and modern e-marketing platforms
• Experience using CRM systems
• Experience of digital marketing and paid social media channels
• Demonstrable knowledge of how to develop and optimise effective user journeys
• Up to date on UX best practice, design thinking and the iterative design process
• Ability to use design software or other web tools to create a variety of creative assets
• Meticulous attention to detail with excellent writing, editing and proofreading skills
• Excellent analytical skills and confidence producing reports for key stakeholders which provide actionable insights
• Excellent interpersonal skills and ability to work cooperatively in a dynamic but complex team and organisation
• Confident liaising with a range of external suppliers, partners, and agencies
• Excellent analytical skills with the ability to interpret data, generate reports, and provide actionable insights.
• Strong project management skills
• Working knowledge of Google Adwords, Analytics and Tag Manager
• Working knowledge of UX tools such as Figma, Hotjar/Mouseflow and Optimal Workshop
• Experience of using a CMS (Drupal an advantage)
• Experience in the practical use of personal IT equipment and Microsoft Office 365 suite.The ability to effectively collaborate and communicate within a hybrid working environment utilising Teams, SharePoint, One Drive and Yammer.
• Flexibility and ability to work to very tight deadlines

HOW TO APPLY

Please apply on our website by submitting a copy of your CV together with a letter of motivation (please upload as one document) by the closing date. Incomplete applications will not be considered.

Application checklist

Please check that you have included the following in your application:

• An up-to-date CV
• Letter of Motivation, which is a supporting statement demonstrating how you meet the key requirements of the role

Recruitment timetable:

Closing date for applications: 12 June 2025, 12:00pm (BST)

Interviews: 23 and 24 June 2025

Projected Start Date: July 2025

ADDITONAL INFORMATION

Accessibility

We are committed to removing barriers for people with specific accessibility needs. If you need an adjustment to the recruitment process to be considered for the role, please let us know by contacting [email protected]

Examples of adjustments we can make:

offering you an alternative if you are unable to use our online application system

providing necessary information, such as the job description or assessment materials, in an alternate format

allowing you to have someone with you during an interview for example, a Sign Language interpreter.

Diversity, Equity and Inclusion

We are a welcoming, diverse, and inclusive organisation. MSF UK thrives when everyone feels comfortable bringing their best self to work. We celebrate difference, whilst striving to create an environment where colleagues feel respected and valued for their unique potential. We are committed to our values on equity, diversity, and inclusion. Please read our Equality & Diversity policy for more information.

MSF UK is an equal opportunities employer. We are committed to diversity and creating an inclusive environment for all employees. We encourage applications from all sections of our diverse community.

Safeguarding

MSF UK/IE is dedicated to safeguarding everyone who comes into contact with the organisation, for whatever reason and however brief. All posts are subject to safer recruitment process which include robust reference requests, scrutiny of employment history and where applicable criminal record and barring checks.

Our safeguarding commitment is underpinned by policies and procedures which encourage and promote safe working practice across the organisation. On joining MSF UK/IE you will be required to attend safeguarding training to ensure responsibility for and maintaining safe working practice and to safeguard our teams, beneficiaries, and communities.

Right to work in the UK

Candidates must have the right to work in the UK. Please click here to check whether you have the right to work in the UK.If you would like to discuss your right to work status further, please contact [email protected] .

For questions, issues or further information, please contact [email protected] .

We look forward to receiving your application!