Social Strategy Lead

About us.

We are The Very Group and we’re here to help families get more out of life. We know that our customers work hard for their families and have a lot to balance in their busy lives. That’s why we combine amazing brands and products with flexible payment options on Very.co.ukto help them say yes to the things they love. We’re just as passionate about helping our people get more out of life too; building careers with real growth, a sense of purpose, belonging and wellbeing.

About the role.

This is a fantastic opportunity for an ambitious and strategic thinker to take the lead in shaping the future of social media at Very. As Social Strategy Lead, you’ll be responsible for setting the strategic direction for our organic social and influencer channels, ensuring that our content is not only engaging and relevant but also rooted in customer insight, cultural trends, and performance data.

You’ll work closely with brand, marketing, category, and VMG teams to deliver best-in-class social storytelling that builds brand equity, drives engagement, and aligns with our broader business goals. From turning insights into actionable briefs to championing social-first thinking across the business, you’ll play a key role in establishing Very as a lifestyle brand.

This is the perfect role for someone who thrives in fast-paced environments, has a sharp, insight-led perspective on content planning, and is passionate about driving innovation in the ever-evolving world of social media.

What you’ll be doing:

• Own and deliver the overarching social media strategy across brand, category, and campaign levels, ensuring alignment and consistency across all channels (paid, organic, and influencer). 

• Lead quarterly and annual content planning in partnership with the Social Media Lead, brand, VMG, and category teams, aligning social content with commercial and marketing priorities. 

• Define social audience segments and content needs based on research, performance data, and evolving behaviours, ensuring strategies are always customer-first. 

• Translate consumer, competitor, and cultural insights into actionable strategic frameworks and clear, inspiring content briefs. 

• Drive content innovation by testing emerging formats, piloting new platform features, and identifying opportunities to evolve our approach. 

• Collaborate with influencer, PR, paid social, and analytics teams to create integrated strategies that amplify campaign reach and impact. 

• Partner with social platforms to stay ahead of algorithmic changes, best practices, and shifting audience behaviours. 

• Work closely with the Influencer Lead to ensure strategic alignment across influencer campaigns and complement the broader social strategy. 

• Champion social-first thinking across the business, advocating for the customer and influencing product, brand, and category decisions with insights and trend forecasting. 

About you.

• A strong background in strategic social media roles, ideally within retail or lifestyle sectors, with a proven ability to deliver impactful results. 

• Demonstrates a track record of creating long-term, insight-led social strategies that deliver measurable outcomes. 

• Deep knowledge of content planning, optimisation, and multi-platform storytelling. 

• Confident in interpreting data to drive performance and uncover opportunities for growth. 

• A forward-thinker with a keen eye on emerging social trends and technologies. 

• Thrives in a fast-paced, high-growth environment and embraces adaptability and continuous improvement. 

• Skilled at managing teams and external partners, fostering collaborative and high-performing environments. 

• Capable of aligning social media activity with trading goals and ROI expectations. 

• Adept at crafting compelling narratives, building presentations, and engaging stakeholders at all levels. 

• Comfortable using analytics tools (e.g., Sprinklr), influencer platforms, and reporting systems. 

• Knowledgeable about ASA guidelines, platform regulations, and content compliance requirements. 

• Open to frequent travel between London and Liverpool to collaborate with cross-functional teams. 

Some of our benefits.

• Flexible, hybrid working model
• Inclusive culture and environment, check out our Glassdoor reviews

• £1,000 flexible benefits allowance to suit your needs
• 30 days holiday + bank holidays
• Udemy learning access
• Bonus potential (performance and business-related)
• Up to 25% discount on Very.co.uk

• Matched pension up to 6%
• More benefits can be found on our career site

How to apply

Please note that the talent acquisition team are managing this vacancy directly, and if successful in securing this role, you will be required to undertake a credit, CIFAS, Right to Work checks and if a specific requirement of your role a DBS (criminal records) check. Should your application progress we require you to let the team know if there is anything you need to disclose in relation to any of these checks prior to them being undertaken, including any unspent criminal convictions.

What happens next?

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails! We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share your CV with the hiring manager to review. Our interview process is tailored to each role and can be in-person or held remotely.

You can expect a one-stage interview process for this position:

1st stage - An informal 30 minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd stage -A one-hour formal task based interview. This will be held in-person at our London office.

As an inclusive employer please do let us know if you require any reasonable adjustments.

If you'd like to know more about our interviews, you can find out here.

Equal opportunities

We’re an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.