International Strategic Planning Director - On Running

International Strategic Planning Director
Hearts & Science | Omnicom Media, London

At Hearts & Science International, we help clients turn change into competitive advantage—connecting audience insight, culture, data and creativity to deliver smarter, faster growth worldwide. 

The role

As our Strategic Planning Director, you’ll translate complex brand and business challenges into clear, actionable communication activities. You’ll lead the creation of work from end‑to‑end—from brief, to  audience insight to communications strategy through to activation and measurement—working with a team of specialists to ensure our work creates commercial impact for our clients 

What you’ll do

• Partner with global and regional stakeholders to define clear strategic direction in response to client briefs
• Create integrated communication frameworks across brand, performance and always-on activity
• Build global audience and journey frameworks using data, research and cultural insight
• Translate strategy into precise, platform-ready plans and digital activation with clear measurement
• Identify opportunities to innovate in data application, emerging technology, media formats and partnerships
• Turn data into compelling narratives, identifying opportunities for continuous improvement
• Coach and collaborate, elevating planning excellence across the network

What you’ll bring

• Significant agency experience with global clients
• Strong expertise in audience strategy, journey planning and digital activation
• Proven ability to deliver clear, compelling strategic recommendations
• Fluency across platforms, tools and measurement approaches
• A collaborative, curious mindset with strong emotional intelligence
• Experience leading cross-market strategy with sensitivity to cultural nuance

Why join us

You’ll work at the centre of a connected global network, with access to leading tools, talent and learning. We support your growth with tailored development, exposure to diverse markets, and the opportunity to shape work that truly makes an impact.

About the Agency

Hearts & Science, part of Omnicom Media, are one of the fastest growing agencies in the market. Built in the digital age with agility at our core, our DNA is different from your average media agency. Our people bring to life our values of challenging conventions, celebrating difference, collaboration and positivity.

The core of our difference is rooted in our culture, something we invest significant time and energy into nurturing to ensure our people remain happy and fulfilled.

A central pillar of creating an agency Fit for the Future is making decisions that benefit our people, our agency, our partners and our clients both today and tomorrow. In media terms this means total transparency, over-and-above data governance, ethical media practices and thinking both long and short. This extends into our approach to learning & development, our diverse staff population, and social calendar.

Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

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