Account Manager, Paid Search

Description

Account Manager, Paid Search

Job title: Account Manager, Paid Search

Client: Ford

Reports to: Account Director

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The role exists within Mindshare Channels & Solutions to support a growing team Paid Search specialist team. We are looking for an experience Paid Search Account Manager who will play an instrumental role in further developing our offering by taking ownership of the ongoing client engagement, managing a team of Paid Search SAEs and AEs and support the Account Director to implement the strategic vision of the account and team. In this role, you will also work closely with other sister agencies in the network, creative agencies, data teams, PR etc.

The Ideal Candidate

The candidate will report into the Paid Search Account Director. Working within the Paid Search team, they will be integral to achieving client goals, and the development and optimization of Paid Search activity as part of integrated multi-channel campaigns. The ideal candidate will be expected to use their own initiative to manage Google and Bing campaigns via extensive use of bid management platforms. You will be expected to champion the Mindshare Channels and Solutions best practice approach to delivering campaigns, multi market strategy coordination and communication. You will lead by example, taking responsibility for the guidance and development of junior members of the team.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Essential Criteria

• Exceptional hands-on Paid Search experience and comprehensive knowledge of best practice
• Experience supporting, developing, and mentoring junior team members
• Experience managing Brand and DR campaigns, optimising accounts to achieve performance targets
• An expert in developing and implementing audience strategies to optimise Paid Search campaigns
• Experienced in applying bid rules, buying methods and automation to optimise and complement campaign management tasks
• Proficient in using advance features available within the native and 3rd party Paid Search platforms (SA360/Marin/Kenshoo etc.) and tracking platforms like GA, DoubleClick and Adobe Analytics
• Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back internally and to clients
• Aware of how Paid Search can integrate with other digital and offline channels
• Able to devise a testing approach/roadmap delivering statistically significant results and insights
• Experience working with client leadership, developing day to day client relationships
• Analytically minded with very good attention to detail, able to identify trends in large data sets

Desirable Criteria

• Language skills

Expected Impact

Delivering client performance

• Leading the planning, creation, and on-going management of Paid Search campaigns
• Carrying out health checks on the accounts to ensure they are set up and running as per Mindshare best practice
• Proactively performing regular optimization of accounts, monitoring market changes and identifying development opportunities
• Creating and leading the execution of development and testing plans including media owner betas where possible
• Preparing presentations and leading client calls and face to face meetings
• Working with the AD to devise campaign strategy and translate this into campaign delivery

Raising our profile

• Playing an active role in team meetings and agency events
• Writing case studies of great work delivered by the team
• Volunteering to assist with new business pitches, and other cross-agency initiatives

Inspiring our people

• Collaborating with other digital teams within the Mindshare Channels and Solutions department
• Delegating and managing workloads across the junior members of the team
• Contributing to and owning personal development plans
• Arranging/attending training to progress you and the team’s knowledge and capability
• Motivating junior team members to develop their knowledge of social best practices
• Supporting the educating of planning teams on the benefits and purpose of Paid Search

Driving our process

• Making full use of the technology available, implementing processes and practices that maximize operational efficiencies
• The accurate management of budgets, adhering to the company finance process
• Taking responsibility for junior team members accurately following all aspects of company process
• Identifying opportunities for process improvement, and providing recommendations

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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