Marketing Director - Neuroscience
Accountable for the strategic and operational direction of our Neuroscience Brand Strategy and leading the enterprise-wide teams to deliver sales and market share growth with full profit & loss accountability. Role will lead existing brand indication and have accountability for the launch of brand new indication. Job Description Location
This role is based in the London office in the UK on a hybrid working basis which requires 12 days per month in the office. #LI-Hybrid #LI Hybrid Major Accountabilities
- Lead the cross functional team in collaboration with other functional leadership members (Market Access, Medical, Finance) building consensus/buy-in and providing operational direction to these team members
- Accountable for the development and implementation of the strategic marketing plan
- Drive best-in-class launch preparedness and launch execution overseeing execution across all line functions(Commercial/Access/Medical)
- Accountable for the profit and loss for the brand/s, ensuring active management across the TA
- Monitor the product performance, competitive environment and customer base to quickly identify plan changes
- Provide leadership to the team and wider team members including coaching, advising, and developing team members, whilst creating a performance culture to drive high standards and promote engagement
- Accountable for ROI assessments of programs, and while collaborating with Solutions, PRMs, Market Access, Medical, Governmental affairs and P&O to ensure proper execution throughout the field force(s)
- Present to senior management on strategy and action plans to address competitive threats and/ or exogenous market events or deviations in sales targets
- Represent UK on calls with regional and global teams and contributing to Global/TA strategic decisions
- People management and strong leadership experience is essential
- Strong marketing experience from another large Pharmaceutical company including launch experience
- Neuroscience Disease Area experience with a similar patient journey would be beneficial
- HTA experience : Given the UK environment, HTA experience will be a plus.
Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Negotiation Skills, Operational Excellence, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships
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