Marketing Manager - London, N1C 4AG

Marketing Manager - London, N1C 4AG, United Kingdom

The A Side: A Day in The Life

EMI Records is one of the most culturally significant labels in popular music. With an illustrious history and a diverse and ground-breaking roster of acts, the label has been at the forefront of every seminal musical movement. EMI is the UK home of the world’s biggest and most innovative artists including Elton John, Paul McCartney, Queen, Metallica, Jessie Ware, Bastille and Chvrches. EMI’s international roster includes Justin Bieber, Lewis Capaldi, The Killers, Katy Perry, Lionel Richie, Shawn Mendes and Taylor Swift. In 2024 the label began an exciting new chapter as part of Island EMI, with a raft of new signings paving the way for a new generation of cultural trailblazers including Sebastian Schub, Elliot James Reay, Mazza and more.

The B Side: Skills & Experience

Be Creative

• Devise original and innovative campaigns & marketing moments for our artists that help to build the artist world and highly engaged audiences
• Lead on taking ideas from inception to execution, managing the deliverables on time and within budget
• Oversee the brand identity of our artist campaigns, focusing on clear creative identities and artist storytelling 
• Seek creative opportunities and a “content first” approach outside of the everyday classic tentpole moments of a marketing campaign
• Have a broad network of references and contacts across fashion, sport, art & design

Be Strategic

• Build and project manage campaigns with paramount attention to detail and a comprehensive understanding of when things need to move and why. Across every area of an artist campaign/journey across marketing/social media strategy/promotions/ live, all should support and elevate one another - it will be your responsibility to drive and communicate this with urgency
• Set objectives and campaign goals; have a clear and agreed focus on what the campaign team are working towards. Regularly review and set KPIs
• Demonstrate your experience of working on globally facing artist campaigns with bespoke and nimble decision-making
• Diligently manage budgets on each of your campaigns with a key focus on expectations and length of a campaign
  
  

Be Analytical

• Apply critical thinking to each stage of the campaign; is this working to meet our objectives; is this connecting with our target audience; what is the data telling us and how does this help to inform our next move
• Utilise reporting systems, UMG software tools and data points to regularly assess performance
• Remain curious and stay up to date with competitor campaigns, market developments and emerging trends
  
  

Be Collaborative

• Develop strong relationships with all internal and external stakeholders across an artist project including the Island EMI Records team, artist managers, central UMG departments and freelance consultants
• Over-communicate and continuously relay campaign specifics to all stakeholders across an artist project
• Create time and space for ideation sessions with other departments to troubleshoot campaign holes

Person Specification

• Proven experience project managing award winning or chart topping domestic artist marketing campaigns
• Proven authoritative knowledge of charts, trends, and artists
• A broad network of contacts
• An understanding of multiple genres is ideal.
• Ability to identify and nurture artist talent
• Be a creative and critical thinker. Take ideas from ideation to fruition
• A keen eye for engaging short form content and digital campaign moments with a proven track record of building the week by week content strategy alongside audience team members
• Have strong knowledge of the streaming space and playlisting, fundamentally on Spotify and Apple Music, Amazon & YouTube services
• Experience of working with acts of various sizes and budget
• Experience of effectively managing budgets on own projects and maximising profits
• Excellent relationship-building and relationship-management skills with the ability to deal with difficult situations with tact and diplomacy
• Strong communication skills, written and verbal, and outstanding presentational ability
• Successful experience in negotiating with artists, artist management, internal stakeholders and senior management.
• Experience instigating and managing photo shoots and video shoots, including managing budgets, briefs and contracts