Senior CRM Executive

Senior CRM Executive

Could this be the job for you?

Working as part of the CRM team, you will be supporting the overall CRM strategy for email, SMS & push marketing, customer activation, loyalty and retention managing by planning, managing and executing key communications. This role reports to the Senior CRM manager and will require working in partnership with key stakeholders towards the vision of growing the brand and creating a best-in-class customer experience. We are at a pivotal point in our growth trajectory and have a number of exciting new projects on the roadmap, including launching a new app and integrating a new CRM platform.

What will you be doing?

Customer Retention Strategy

Responsible for the production and development of emails to increase engagement and revenue generated by using segmentation techniques to produce timely and relevant communications and ensuring tone of voice is appropriate and in line with company objectives.

Work with the data analyst to segment the customer database to improve results, retention and ROI for all email, SMS, and push notification marketing strategies.

Support the Senior CRM manager and wider team strategy specifically within automations, optimising the series-based emails (welcome series, abandoned cart, post purchase and lapsed buyer)

Supporting and executing a continuous refinement/optimisation of all email communications to maximise engagement and revenue generation whilst meeting brand guidelines.

Working closely with merchandising and buying teams to help drive sales promotions and large scale campaigns.

Email Execution

Maintaining the CRM marketing calendar and execute production schedule to ensure timely delivery of communications.

Line management of one CRM assistant

Developing, executing, and optimising email marketing campaigns to drive customer acquisition, retention, and engagement.

Monitoring and analysing email campaign performance, A/B test to improve results, and provide regular reports.

Draft, design & deliver engaging BAU emails in collaboration with the content, copy and buying teams.

Ensure emails are delivered on time, to a defined segmented audience, following email best practice.

Become and/or act as a subject matter expert within the business for email marketing and marketing automation.

Reporting

Support the data team with the production of weekly, monthly and quarterly customer dashboard reporting, ensuring correct interpretation for all recipients.

Help with the delivery of all post-campaign analysis against KPI targets to support ongoing CRM understanding and development.

What you'll bring...

Naturally curious to stay on top of the latest trends within CRM and AI

Customer centric - all decisions should be made with the customer in mind

Experience working with an Email service provider

Outstanding execution skills with strong attention to detail

Good work planning and time management skills; an ability to prioritise and work to tight deadlines in a fast-paced, evolving environment

Excellent communication skills and experience working with multiple teams, with an ability to influence and gain buy-in to proposals

Data-driven with strong analytical capabilities

A good understanding of the marketing funnel, digital targeting tactics and digital attribution

Team player, with strong collaborations skills

Ability to craft comprehensive briefs to effectively communicate email campaign requirements to content, copy and wider business teams

Benefits

A modern, energetic, dynamic, and sociable office based in London's Shoreditch

The opportunity to work on some exciting brands supported by an inspiring and friendly team of people

Competitive salary

Hybrid working (3 days per week in our dog-friendly head office) Mon to Fri 9.00 to 5.30pm

33 days holiday (inc. bank holidays) - Additional 1 day for each completed calendar year

8% employer pension contribution

Life Assurance - 3 x your annual salary

Early Finish Fridays every week

Everyday Benefits - including Cycle to Work scheme, discounted Gym Memberships, Eyecare Vouchers and more

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BrandAlley UK Ltd are proud to be an equal opportunities employer who provide equal employment opportunity regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation