Marketing Executive
- Brief, execute and evaluate all direct marketing initiatives and partnership marketing activity as per marketing plan within agreed timeframes and budget – including social media, email, direct mail, press advertising, retail and partner marketing collateral, trade POS collateral, conference and event collateral.
- Work closely with the Marketing Manager and wider marketing team to ensure all campaigns and activity are delivered in a joined up and cohesive manner.
- Analyse results and evaluate performance of activity. Use results to make recommendations to enhance future campaigns and activity.
- Work with the internal studio design team and agency partners to produce on-brand collateral as required.
- Ensure timely and accurate briefing, proofing and feedback for all marketing activity.
- Proofreading all activity
- Copywriting for direct mail, social media posts, press adverts, partner assets.
- Ensure all communications are accurate, on brand, and consistent with marketing positioning and key messaging.
- Work closely with all internal and external partners to ensure brand guidelines are interpreted accurately, consistently and adhered to.
- Act in advisory role to partners and other departments on brand, look and feel and tone of voice.
- In depth knowledge of brands and products.
- Proactively uphold the APT reputation and brand.
- Strong interpersonal skills and the ability to foster harmonious working relationships with key partners and trade stakeholders.
- Work with marketing team to ensure all relevant stakeholders are briefed on marketing activity on regular basis.
- Maintain effective communication with internal stakeholders, external trade partners, suppliers and agencies.
- Work with customer service centre team to ensure campaign activity supports sales conversion.
- Invoice processing ensuring company process followed.
- Relevant Marketing qualification and experience in a similar marketing role.
- Proven track record delivering campaigns on time and to budget across multiple channels. Partner marketing experience preferred.
- Proven ability to build rapport and foster strong stakeholder relationships, able to arrive at solutions to keep campaigns and projects running on time.
- Ability to prioritise workload effectively and manage multiple projects with competing deadlines simultaneously.
- Experience on briefing and working with creative department or agencies.
- Strong attention to detail to ensure all information is represented accurately and in clear, concise manner relevant to the intended audience.
- Accountable, will own the responsibility to make things happen on time and to budget.
- Proactive, with drive and enthusiasm to improve and evolve campaigns.
- Analytical - reports and data running, with the ability to draw meaning from reports and data.
- Commercial acumen to understand business performance and priorities.
- Team player - able to work collaboratively across departments and with stakeholders to arrive at an optimal business outcome.
- Excellent written and oral communication skills.
- Strong copywriting skills.
- Competent in using Excel.
- Flexible workplace culture with hybrid working model
- Wellbeing program and learning & development opportunities
- 25 days of annual leave, plus bank holidays
- Experience our premium products with familiarisation trips
- Opportunity to Work From Anywhere for up to 10 days per year
- Highly engaged team and great company culture
- Genuine Service - We genuinely care about the experience we create for our guests, trade partners and internal stakeholders
- Better Together - We are better when we connect and collaborate, valuing all opinions
- For Tomorrow - We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits
- Celebrate the Moments - We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all
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