Digital Marketing Manager

Job Details

Role profile

Digital marketing plays a key role in driving awareness, bookings and revenue across our portfolio of late-night hospitality venues.

As Digital Marketing Manager, you’ll lead paid media, website performance and digital campaign delivery across multiple brands, helping turn customer engagement into measurable commercial results.

This role would suit someone with experience in digital marketing, paid media, performance marketing or multi-site brand marketing, who enjoys using data, campaigns and digital platforms to drive awareness, bookings and revenue growth.

You’ll play a key role in delivering digital strategy across multiple brands, managing paid media performance, improving customer journeys and identifying new opportunities to grow bookings and commercial performance across all digital channels.

What you’ll be doing

Driving digital performance

• Developing and delivering digital marketing strategy across multiple brands
• Translating campaign plans into high-performing digital activity across paid media, web and digital platforms
• Using data and reporting to continuously improve performance across all digital touchpoints
• Monitoring and improving key metrics including traffic, conversion, ROAS, CPA and booking performance
• Identifying opportunities for digital growth across new and existing channel
• Working closely with sales and operations teams to support key trading periods and venue performance

Managing paid media campaigns

• Owning and managing paid media activity across Meta, Google, paid social, display and other digital channels
• Setting budgets, managing spend and maximising ROI across campaigns
• Working closely with social media and marketing teams to align paid activity with wider campaigns and brand objectives
• Continuously testing, learning and optimising campaigns to improve performance and efficiency
• Working with external agencies and platform partners where required

Website & customer journey optimisation

• Managing website updates and optimisation across all brands
• Ensuring websites remain up to date, user-friendly and commercially effective
• Monitoring customer journeys and identifying opportunities to improve conversion
• Supporting SEO improvements, website performance and digital user experience
• Managing booking widgets and ensuring a smooth digital booking journey across all channels

Campaign delivery & collaboration

• Supporting brand campaigns, promotions, venue launches and key trading periods through digital activation
• Working collaboratively across CRM, social media, sales and operations teams
• Ensuring digital activity is aligned across paid media, websites, CRM and social channels
• Delivering campaigns at pace while maintaining strong attention to detail and brand consistency
• Providing insight and recommendations to improve campaign effectiveness and commercial performance

What we’re looking for

• Experience in digital marketing, performance marketing or paid media
• Strong experience managing paid media campaigns with clear ROI focus
• Experience managing websites and improving customer conversion journeys
• Confident using analytics and reporting tools such as Google Analytics and ad platforms
• Comfortable managing multiple campaigns, brands or priorities at once
• Commercially minded with a strong understanding of how digital drives bookings and revenue
• Strong organisational skills and attention to detail
• Someone who enjoys working in a fast-paced, collaborative and commercially focused environment
• Experience within hospitality, leisure or consumer-facing brands would be a strong advantage

You’ll do well in this role if you are

• Commercially minded and motivated by results
• Data-led and confident using insight to improve performance
• Proactive and good at spotting opportunities quickly
• Collaborative and comfortable working cross-functionally
• Detail-focused with strong standards across campaign delivery
• Organised and able to manage multiple campaigns and priorities at once
• Comfortable working at pace across multiple brands and trading periods