Fashion & Culture Field Marketing Executive

THE ROLE & RESPONSIBILITIES

Reports to: Field Marketing Manager (Music & Culture)

Key internal relationships: Festivals & Partnerships team, Activation team, Social Media, Graphic Design

Key external relationships: fashion brands, galleries, designers, trade customers, suppliers of branded assets, brand partners, clothing stores, artists

Key responsibilities:

1. Field marketing - immerse yourself within the streetwear, fashion and art communities across London and key regions, identifying consumer occasions where Jubel fits naturally into the culture. Think product launches, gallery openings, and creative studio events.

2. Create memorable product experiences - lead sampling activations in spaces your target consumer inhabits: concept store launches, pop-up shops, art fairs, zine fests, and designer showcases. Beers in hand, in the right room, with the right crowd.

3. Execute events around fashion calendar moments with key partners - think London Fashion Week fringes, cultural collaborations with the right brands, and art fair after-parties. Plan and execute these events, working with the Partnerships Manager to access key designers, artists and creatives.

4. Build strong relationships with brand ambassadors - get to know key influencers, designers, and artists in the space and build long-term relationships with them to unlock event and partnership opportunities.

5. Work closely with the Fashion & Culture Partnerships Manager - ensure activations feel organic, word-of-mouth worthy, and generate strong noise across brand and partner digital channels, leaning into visual platforms like Instagram and TikTok where fashion culture lives.

6. Work with the Trade Activation team - identify field marketing opportunities in key on-trade regions, tapping into local streetwear scenes, independent creative retailers, and cultural hubs beyond London.
   

7. Unlock key brand equity venues - where Jubel has or can build a Fashion & Culture relationship, spaces that carry cultural credibility with the target consumer.
   

This is not an exhaustive list of duties and is subject to review in agreement with the postholder.

PERSON SPECIFICATION 

Qualification: No formal qualifications required but A levels or a degree in any subject is preferable.

Behaviour:  someone who shares and displays the JUBEL culture:

I. Values Driven: our five values aren’t just words on a wall. They are the attitudes, behaviours and skills we value in our team to influence who gets hired, promoted, or let go. We embrace diverse personalities and working styles, but every team member lives and breathes our five values:

1. Thirsty: outstanding delivery through an insatiable drive, work ethic, and external competitiveness - want it

2. Action Oriented: working at race pace with a positive and open mind towards everything, doing beats talking

3. Sustainable: operating in a way so that our planet, relationships, sales and energy levels are all built to last

4. Off-Piste: safe = risky. Bold and brave approach with smart risks and no fear of failure

5. Curious: strong and broad appetite to learn - ask questions, be humble, embrace feedback

II. High Performance: We believe the best perk we can offer people is a team of great people to work with who are equally motivated, passionate and driven.

III. Freedom & Responsibility: People who take real responsibility are rare - self-starting, motivated, disciplined, proactive, not letting anything slip through the net, and working as hard on their own as they do in front of others. We hire for real responsibility so we can have true autonomy. You are treated like an adult and trusted, so you won’t be asked where you are or what you’re doing.

Knowledge & Experience

• Good at nurturing existing relationships and building new ones

• Effective negotiation and a strong understanding of commercials

• Strong at public speaking and presenting

• Strong organisation and planning skills

• A sociable individual who loves a night out

Skills

• Relationship building

• Organised

• Problem solving / calm under pressure

• Presenting

• Socialising

OTHER DETAILS

Start date: as soon as possible

Location: Field Based, London

Salary banding: £32,500

Travel: all business related travel is covered

Annual gift: £100 gift budget for each year you are with the business (e.g. year 3 = £300)

Hours: full-time, flexibility will be essential as you will be required to work evenings and weekends due to the nature of the role

Holiday policy: flexible holiday policy

Wellbeing: private healthcare, dental care and stress relief counselling service, plus monthly personal wellbeing budget

Team engagement: annual ski trip in March with everything apart from spending money covered by the company

JUBEL is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals and in which personnel processes are merit-based and applied without discrimination on the basis of race, colour, religion, sex, sexual orientation, marital status, age, disability, national or ethnic origin, or other protected characteristic.