Senior Business Analyst
- Understanding and documenting how ITV's advertising business operates today and how it needs to evolve, covering people, processes, technology, and data
- Leading business process modelling efforts to map complex processes at multiple levels and align them to future-state solutions
- Applying domain modelling to identify key concepts, entities, and relationships essential for solution design
- Conducting systems analysis by reviewing and documenting business functions, rules, data flows, and integrations
- Leading requirements engineering activities, eliciting, analysing, defining, validating, and prioritising business needs, logic, and constraints
- Supporting benefits analysis and realisation by helping quantify expected business outcomes and validating post-delivery impact
- Assessing vendor solutions through vendor evaluation, identifying capability gaps and aligning solutions to business goals
- Collaborating with internal teams and external partners to co-design, evaluate, and implement valuable software solutions
- Driving the successful implementation, adoption, and continuous improvement of solutions, ensuring they deliver measurable business value
- At least 6+ years' experience in a business analysis or related role, with proven application of BA techniques in complex project or product settings
- Familiarity with agile principles and experience working in cross-functional product teams
- Strong business, systems, and data analysis expertise
- Demonstrated experience across business process modelling, domain modelling, systems analysis, requirements engineering, and vendor evaluation
- A naturally curious and proactive mindset, comfortable leading analysis efforts and working independently
- High attention to detail, ensuring accuracy and completeness in deliverables
- Strong interpersonal and communication skills - able to frame challenges, communicate insights, and respectfully challenge assumptions
- Familiarity with supporting software development aligned to organisational and product goals
- Knowledge of the advertising sector and relevant technologies is ideal
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