Head of Retail - UK Passenger Cars

BYD Europe
Hounslow, Greater London

About the role:

BYD, a global pioneer in new energy vehicles and sustainable mobility solutions, is strengthening its presence in the UK passenger car market. We are seeking an accomplished and results-oriented professional to join our UK team as Head of Retail – UK Passenger Car .

This leadership role will be responsible for developing and executing retail sales strategies, guiding our UK sales team, and building strong partnerships with dealer networks. Reporting directly to the Sales & Marketing Director, the successful candidate will play a critical role in aligning sales operations with BYD’s long-term vision and business objectives.

This is a unique opportunity to contribute to BYD’s rapid expansion in the UK while driving forward our mission to accelerate the transition to electric mobility.

Main Tasks and Responsibilities:

  • Develop sales strategies and action plans.
  • Lead the retail UK sales team, fostering a high-performance culture and ensuring alignment with organisational goals.
  • Steer the sales team and dealer partners to achieve the yearly and monthly targets.
  • Create strong and effective stakeholder relationships across BYD and the dealer partners.
  • Work closely with the marketing team to design and implement the organisation’s sales strategy.
  • Work closely with the channel development team in terms of new dealers’ recruitment.
  • Work closely with the sales management team in terms of dealers’ management.
  • Any other reasonable duties assigned by management and line manager.

Ideal candidate profile:

  • Proven experience and track record of success in the Automotive industry.
  • The ideal candidate will be highly adaptable, open to new ideas and ways of working, and able to take responsibility for achieving results and meeting performance expectations.
  • Strong project management and organisational skills, with the ability to handle multiple tasks and meet deadlines and possess decision-making and problem-solving abilities.
  • Excellent communication and coordination skills, with the ability to establish productive relationships with internal and external stakeholders.
  • Strong team collaboration and leadership abilities, with the capacity to drive teams towards common goals and effectively coordinate and communicate in cross-functional collaborations.
  • Open to travel internationally as required to attend business meetings, training, and launch events.
  • Proficiency in Microsoft Office Suite and CRM software, with the ability to conduct data analysis and report writing.
  • Has right-to-work in the UK.

Benefits

  • Performance and experience-based competitive remuneration
  • Company Car
  • Scottish Widows workplace pension
  • 25 days paid holidays + public holidays
  • Car Salary Sacrifice Scheme
  • Department & company-wide teambuilding events.
  • An exciting opportunity to lead the European transition to zero-emissions transportation and de-carbonization of the economy.

Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and wants to create a positive impact by joining a diverse and dynamic team 🌏

Posted 2025-08-19

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