Head of Paid Media

Job title: Head of Paid Media

Department: Dazed Digital

Reporting to: Executive Director, Digital

Type: Permanent, full-time. At least two days a week in our London HQ.

Summary

We're looking for a highly motivated and experienced Head of Paid Media to join our dynamic media team. This is a crucial delivery-focused role, requiring a hands-on approach to ensure our paid media campaigns are executed flawlessly, on time, and within budget. If you thrive in an environment where you can directly impact campaign performance and possess exceptional people skills, this could be the perfect opportunity for you.

What You'll Do

- Lead the execution and optimisation of all paid media campaigns across various platforms (e.g. Google Ads, Meta, LinkedIn, etc), ensuring they align with overall business and client objectives.

- Be hands-on with campaign setup, management, monitoring, and reporting, diving deep into the data to identify opportunities for improvement and ensure efficient spend.

- Manage and mentor a small team of two, fostering their development and ensuring the team's collective success.

- Cultivate strong relationships with internal stakeholders, including media planners, analysts, project directors, and salespeople, effectively managing expectations and communicating campaign performance.

- Own relationships with external platforms and vendors, ensuring access to beta opportunities and platform insights.

- Monitor campaign performance daily, identifying and addressing any issues promptly to ensure campaigns stay on track and deliver desired results.

- Oversee budget allocation and pacing, ensuring all campaigns adhere to financial guidelines and maximise ROI.

- Stay up-to-date with industry trends and platform changes, recommending and implementing new methods as appropriate.

What You’ll Need

- Proven experience in a hands-on paid media role, with a strong track record of delivering successful campaigns. Experience with fashion and luxury brands is beneficial but not essential.

- Exceptional stakeholder management skills, with the ability to communicate complex information clearly and build strong collaborative relationships.

- Strong problem solving skills and ability to troubleshoot and resolve campaign delivery issues calmly and effectively with stakeholders.

- Demonstrated ability to manage and develop a small team, providing guidance and support to achieve common goals.

- Deep expertise in various paid media platforms, including but not limited to Google Ads, Meta Ads Manager, LinkedIn Ads, and programmatic platforms.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent organisational skills and attention to detail, with the ability to manage multiple projects simultaneously.

- Proficiency in using analytics tools (e.g. Google Analytics) to track and report on campaign performance.

- A proactive, results-oriented mindset with a commitment to continuous improvement.

These duties and responsibilities are indicative and not exhaustive but serve to give a realistic overview of the role and requirements. The company reserves the right to change this role description in response to the changing needs of the business.

At Dazed Media we promote a working environment in which diversity is recognised, valued and encouraged. We acknowledge the multicultural and diverse nature of the UK workforce and society in general. We are committed to principles of fairness and mutual respect. We particularly welcome applicants from those who are significantly underrepresented in our sector.

If you require any reasonable adjustments to be made to the application or interview process, please don't hesitate to let us know via the message function.